Avoid these blunders when launching a direct mail printing campaign

October 31, 2015 · Print This Article

To fully benefit from the power of direct mail printing you need to avoid some common mistakes. Making mistakes can be extremely detrimental to the success of your campaign. Naturally, there are certain things which will always pop up as common mistakes, so it is good to make yourself aware of these in order to avoid them. We shall be highlighting a few of the most common mistakes made in direct mailing campaigns below.

Do not ignore core element of this campaign

The most important aspect of a direct mailing campaign is not your copy, it is not your imagery but most importantly, it is your mailing list. You need to build your mailing list so carefully in order to attain success from any marketing campaign, especially a specifically targeted one like direct mailing.

Do not forget to use a sales letter in your mailing pack

A sales letter is literally the thing that sends the message home. Sending your client list an appealing catalogue will give them substantial browsing material, but the sales letter will drive the idea home. Therefore, sending out a mailing campaign without these is somewhat superfluous.

Keep it real

Superficial content can be one of the biggest killers of any mailing campaign. The whole purpose of a direct mailing campaign is to reinstate the feeling of humanity into your marketing campaign and content which is lacking the humane whim can really fall short on many ears.

Enlist the help of experts in Witbank

Get help from the team who will stand behind you every step of the way. Minuteman Press Witbank will be able to help you with both the graphic design services as well as printing of all direct mailing campaigns. Therefore get in touch with us today for professional assistance.

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