Avoid brochure blunders by enlisting help from our graphic designers

February 11, 2014 · Print This Article

There are a few common blunders that are commonly made when designing and printing company brochures. Graphic designers understand where these pitfalls are and how to avoid them, so when it comes to the design and print of your brochures, it is best to call on professionals!

Many people believe that they will save their company money by attempting to print brochures themselves. Unfortunately, there are a whole host of problems that come from this decision. Printing brochures on your company printer could result in a very amateur look with inaccurate, faded colours and crooked lines from being folded by hand. This will send a very poor image to your clients.

Another very common error that most people make is misunderstanding the entire purpose behind a brochure. A brochure is meant to draw people to your business and it is important to remember not to include information that does not attend to the core needs of your potential client. Always put yourself in the shoes of your client and answer the question, “What can this company do for me?”

Investing in the services of a graphic designer will also ensure that general design errors are avoided. These errors include template mistakes, which can lead to brochures that are off-centre, badly designed and poorly presented.

Always remember that a brochure should attract and intrigue your potential customers and encourage them to follow a call to action. Graphic designers will ensure your brochure contains all the necessary components to achieve maximum results and will do so economically.

Contact Minuteman Press for more information on brochure printing from our graphic designers!

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