Expert tips on creating successful newsletters

March 22, 2016 · Print This Article

Newsletters play an important role in any business. They are a great way to keep in touch with your target audience and keep them up to date on what you are doing, what direction your company is going in and how they can get more involved. Touching base with your clients is also a good way to keep them informed of any promotions, events or specials that you have coming up.

Here are a few components of a successful newsletter:

  • Brief feature article – don’t make your feature article or news too long. You stand the risk of losing the interest of the reader. Use bullet points to nicely breakup content and make it easier to read. Your feature article should be interesting and useful to your readers – it shouldn’t be a marketing ploy.
  • Add a bit of extra value – have a section in your newsletter that focuses on providing helpful and interesting information. Perhaps it can be a Q&A section or a brief run-down of statistics.
  • Include testimonials – testimonials are great because they create trust with your clients and they don’t take up too much space. Include one or two short testimonials in your newsletter and see how effective they are.
  • Have a featured products section – your newsletter shouldn’t pass up the opportunity to do some advertising. Include information on your latest products or recent specials and ensure that they are directed to more information from there. Clients can be told to visit your website, a store or give you a call. A strong call to action should be used in this area.
  • Ensure that your layout is properly planned and that your printing is done professionally. If you want your readers to take you seriously, you are going to need to provide them with a newsletter that is informative, interesting and eye-catching.

Professional newsletter design and printing services from Minuteman Press in Port Elizabeth CBD

If you are looking for professional newsletter design and printing services, you have come to just the right place. At Minuteman Press in Port Elizabeth CBD, we can print your existing design or layout or we can take your rough idea/work and transform it into a newsletter that is eye-catching, effective and engaging.

Contact Minuteman Press in Port Elizabeth CBD to learn more about our newsletter printing services.