Full-colour Printers in Benoni explain the printing process and history

April 3, 2013 · Print This Article

Contrary to popular belief, full-colour printing has been around long before the commercial printing equipment that we know today. This type of printing has a vibrant, colourful and fascinating history which not many people are familiar with.

The effect this technology has on any type of media or marketing campaign cannot be underestimated, and many studies have been performed on the positive effect that colours have on consumer buying patterns. Minuteman Press Benoni has been providing reliable, expert full-colour printing services for many years, and will continue to enthusiastically assist their clients in the successful execution and production of all their marketing materials.

The days before high speed printers and colourful ink

As one can expect, colour printers derive from a long and enthralling history. First used in Asia, colour printing dates back to the 13th century. Soon afterwards, the Europeans got on board and further developed techniques for colour printing. It certainly was not a mainstreamed process back then that we know today, as each colour printing involved numerous print runs, one for each colour used. Could you ever imagine the time investment this required for each printing project? Luckily for their clients, Minuteman Press Benoni makes use of the latest technology in their operations!

The 19th century saw various new methods and advancements in colour printing developed in Europe. One of the most popular methods was what would become known as chromolithography, which through mechanical colour separation reduced the number of print runs per print to only three. This was a huge step forward to bringing the magic of colour printing to the masses and making it accessible to more mainstream markets.

With a comprehensive product offering, Minuteman Press offers their clients a one stop service solution to all their full-colour printing needs. If you need full-colour printers for your next marketing campaign, annual report, newsletters – or any other printed item – contact Minuteman Press in Benoni.

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