Full colour printing: A brief history
February 22, 2013 · Print This Article
We’re all used to full colour banners, posters and murals, but this wasn’t always the case.
The interesting history of full colour printing, a field in which Minuteman Press Menlyn specialises, reflects not only a changing attitude to marketing styles and techniques, but also a shift in consumer attitude towards how a marketing campaign is executed. Most consumers will not give a bland looking black and white pamphlet the time of day, and are far more likely to respond to colourful media.
The days before technologically advanced printing equipment
Historically, the earliest way to add colour to paper prints was by hand colouring. Luckily, we have progressed onto much faster, more efficient technology! This form of colour printing was widely used from as early as the 13th century in Asia (according to the Chinese woodcuts), and the 15th century in Europe. It continued to be used until well into the 19th century.
Most methods of early colour printing involved prints for each colour, and were laboriously performed by a number of separate print runs for each page. Today, we have the cost-effective, high-quality technological advancements of Minuteman Press Menlyn to help us with our printing needs.
Should you find yourself in need of full colour printers, look no further than Minuteman Press in Menlyn. Their services vary from catalogue printing, business card design and printing, newsletters, brochures, booklets and presentation folders. We’re here to help you with everything from designing your work and giving you colour advice, to bulk printing services.