Get the most out of your business materials by partnering with professional printers
June 6, 2015 · Print This Article
Professional printers still hold a place within the modernized marketing age which we find ourselves in. The digital era dawned upon society and has reshaped the way in which conventional marketing is now conducted. On a daily basis you see more Facebook ads being posted as opposed to the good old DL leaflet being handed out. Websites have become the core advertising and marketing technique, however, the old tried and tested methods still hold great value if they are known where and how to be used.
Studies reveal we still have many people who do not have access to internet in South Africa. In households, there are only 10% across the country who have internet access and in total (including businesses and universities) there are only between 30 and 40%. This means there are still 6 or 7 people out of every 10 who will not be able to view your company website.
This is where traditional advertising material takes a dominant role in reaching the greater mass of prospective customers, clients and consumers.
What constitutes as conference materials
Business cards: Business cards create an excellent scope for business. They can be printed cheaply and in large quantities. Due to their compact size, they can be passed around with ease, spreading the word about your offerings.
Flyers: Flyers have a great reach. They can be placed in post boxes, on cars, handed out to people at busy intersections, as well as scanned and emailed as a product or service catalogue. There is hardly any limitation to their demographic reach.
Letterheads: Letterheads are often given less attention to other types of advertising, but a letterhead shows a logo, a slogan and company details in a neat, punchy and subliminal manner without the potential customer being bombarded, as other forms of advertising may do.
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