How to market a new business through print advertising

October 12, 2016 · Print This Article

Print advertising is a sure-fire way to kick start your new business and remains a powerful component of any advertising campaign. You have some of the best printing services in Kyalami at your fingertips, so here’s how to start on your marketing campaign:

1: Decide on your message

Think about the message you want to convey – the sole purpose of each individual print. What would you like the client to remember? Ensure that you are circulating your message in the specific area that it is appropriate to your audience.

2: Your logo, your brand

Make sure you use you latest company logo that is both relevant and visually appealing. Consider your colour scheme when using full colour printing. Colours are immediately associated with your brand and should complement your logo.

3: Size and scale

Decide on the size of your prints as this influences quality of the graphics or images required. You will need a different scale for each type of print, from small for business cards and letter heads, to medium for invitations and flyers, and large for posters and banners.

4: Visual art

Determine whether or not you will use graphics or photographs. As part of Minuteman Press South Africa, Minuteman Press in Kyalami offers professional graphic design services should you need them. Compare different fonts or typography. Make sure to check that all works are print-friendly and copyright-free. Consult our professionals if you are unsure.

5: Incorporate technology

Print advertising works even better if you include a call to action that can be linked to social media sites. Adding your website address or integrating a QR code can also serve as a call-to-action to generate interest in your business. Today’s print technology also extends beyond paper. Get creative and consider magnets, vinyl, glassware, or basically any inanimate object to expand your brand.

Contact us today to begin your print advertising campaign now.