Importance of using branded catalogues for small businesses

June 9, 2016 · Print This Article

Importance of using branded catalogues for small businesses

It takes some careful planning to build a business, either big or small.  For most small businesses every client is an opportunity to prove themselves in the market. However, getting a steady flow of paying clients is a challenge for many upcoming businesses – but there are some start-ups that have managed to grow much bigger because of proper marketing that actively drives sales. The use of branded catalogues has been part of their success, thus making it a “must-have “tool” in your marketing department.

Some of the benefits that branded catalogues offer small business owners that are looking for an effective marketing tool are:

  • That they build your company brand. The more easily your company is recognised by potential customers and other industry leaders, the more credible you look. When getting a catalogue designed, always include your address, logos and even company colours to make people aware of the brand.
  • That they deliver a professional image. The manner in which you showcase your products will make the difference in whether customers will purchase your products or not. Imagine a catalogue to be like a shop display and place the key items at the beginning with their relevant information, then introduce other products as you go along. The effectiveness of this relies on the final design of the catalogue, which makes it important to work with a professional designer.
  • That they drive an increase in sales. Branded catalogues showcase your company and business values as well as your products, making you a well-known name in your industry. This means that when customers are looking for the products you specialise in, your name is first in their minds. Also, the catalogue design should include the cost of the items being sold to help customers know how much they will be spending when purchasing a product.

Get Minuteman Press in Fourways to design and print your branded catalogues

Designing and printing of branded catalogues with unique designs can be done at Minuteman Press in Fourways. We have experts that can assist you in selecting the best catalogue designs and other products such as booklets, business cards and brochures for your business.

Contact us today for more information and guidance on our catalogue design and printing services.

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