Cost-effective printing of newsletters

February 28, 2012 · Print This Article

When it comes to the printing of your St Georges Park newsletters, the job can be an awfully expensive one. Learning the tricks of the trade will not only make the job more affordable, but more efficient as well.

Newsletters are a very important and effective method of communication. Whether your business is small and private, or a large corporate environment, newsletters are an excellent way to communicate with existing as well as potential clients and provide them with updates and important information.

Cost-effective printing of newsletters

Here are four ways to make the printing of your newsletters more affordable:

  • Templates. Make use of desktop publishing software which will provide you with templates that allow you to create your own newsletters at home. These can be printed quickly off of your own printer and thus ensure that they are ready for distribution immediately, saving you costs on printing companies.
  • Photocopying. If your newsletter is a standard size like A4 or A5, it is a good idea to print an initial copy and thereafter make use of photocopying services to mass produce it at a vastly reduced rate.
  • Regulated colours. Reduce the cost of printing newsletters (whether from home or through a professional company) by regulating the colour usage. By printing in black and white, you can reduce costs by up to 30%.
  • Wholesale printing. You can also save costs on printing newsletters at a professional printing company by printing in bulk. Thank to economies of scale, you will be paying less per page when you print a large number of copies.

Newsletters may seem like a dead form of communication to some, but it can be an easily accessed and convenient method of advertising for any company or small business. Do not underestimate the power of the printed word.

Contact Minuteman Press St Georges Park for all your catalogue design and printing needs.

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Written by Minuteman Press · Filed Under St Georges Park 
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St Georges Park News