Company stationery as an effective marketing tool
March 6, 2012 · Print This Article
When you design company stationery it is important to remember that you are not simply designing stationery, you are designing the face and personality of your brand. If you could give yourself a face, you would not just slap on any old combination of features, you would do it with expert care and this is the type of care you should apply to your stationery design as well.
Well designed company stationery will expand the horizons of your business by allowing you to become more visible and recognisable. You need to ensure that your brand stays imprinted in people’s minds, so take the time to plan and execute expertly crafted designs.
What marketing does company stationery do for your business?
- Brand identity. Creating a brand name for your company is probably the most important marketing component that company stationery will provide. It gives clients and other businesses a picture to associate with your business as well as the products and services you offer.
- Pride. Along with brand identity comes power. If your company is easily recognised, not only will you earn respect in the market place, but your employees will be proud of their place of employment. This in turn will increase productivity and motivation and help to propel your business forward.
Begin your company stationery marketing strategy with vital elements such as letterheads and business cards and as your business grows you can begin to extend your name to the smallest items such as pens and note pads. These ideas may seem insignificant, but even the smallest item of company stationery can give you the edge over your competition.
Contact Minuteman Press Cresta for professional design and printing of your company stationery.