Make sure your newsletters are read with these tips
February 15, 2012 · Print This Article
If you are thinking about sending newsletters to your regular clients, you need to make sure you’re producing an interesting and readable piece of communication.
Newsletters – much like any other form of print media – are only as strong as their readership. It’s of little use spending days writing articles and taking pictures if only 5% of your target audience is going to read it. Take note of these newsletter tips to draw and hold the attention of a loyal audience.
Newsletter tips
- Attention grabbing headline. Make sure that the name and headline of your newsletter is bold, creative and grabs attention. Do not use your company name as a title – your best bet is to come up with a name for your newsletter so that people immediately recognise you as the source of the information.
- Objectivity. This is a key ingredient when it comes to appealing to readers. Your newsletters should not read like a sales brochure but rather like a newspaper article, making use of soft selling by providing facts.
- Simple language. Using complicated language or specific jargon that only certain people will understand is only going to shrink your readership. Language should be casual and relate to a wide range of people in order for your newsletters to appeal to a wide target audience.
- Proof read. Remember, newsletters will reflect the professionalism of your company. Proof read to make sure there are no spelling or grammar errors.
- Graphics. People enjoy pictures. Your newsletter is far more likely to be successful if you include one graphic per page as it provides a visual break as well as grabs attention.
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