What goes into graphic design in Midrand?
January 19, 2012 · Print This Article
Graphic design in Midrand is a creative collaboration between a client, a designer and a printer and is a visual arts process that conveys a message to a specific audience. It refers to both the process itself and the products generated during that process. A number of different elements are used in graphic design, from images and words to symbols and typography.
Graphic design is needed for a number of marketing tools such as the following:
- Brand identity – This is the branding that identifies a company. Graphic design elements include logos and specific fonts as well as colours that go into creating the look and feel of a company’s corporate identity or brand.
- Websites – This graphic design component is linked to a company’s brand identity because it is often used to reinforce a brand and convey their marketing messages to the online market place.
- Publications – This includes flyers, brochures, catalogues, newsletters, magazines, newspapers and books.
- Advertisements – Such as online and print advertising, for example.
- Product packaging – This often links back to brand identity in that product packaging across a particular line carries the same look and feel.
A graphic designer needs to be creative and tech savvy as most design work is done on computers with digital editing software and graphic art programmes. The most popular software programmes used in graphic design are Adobe Photoshop, Illustrator, InDesign and Dreamweaver, QuarkXPress and Corel Draw.
Need to create a business card but don’t want to learn a graphic design programme from scratch? Use Minuteman Press’ Shop Minuteman, where you can create an attention-grabbing business card in three easy steps. Choose your own template, add your details and order your business cards online. Proofs are provided and prints can also be ordered through the Shop Minuteman, meaning that the entire process of graphic design in Midrand is handled online.
Contact Minuteman Press Midrand for all your graphic design and printing needs.
