Dire newsletter design mistakes to avoid – tips from printers in Silverton
January 26, 2012 · Print This Article
Many companies in their enthusiasm to pull off effective and professional newsletter design and printing in Silverton commit serious mistakes in their designs. These mistakes can cause the entire marketing campaign to fail – costing you both time and money.
Some of these popular mistakes are easy to avoid. Here are a few newsletter design challenges that you should be aware of so that you can avoid them:
- Unnecessary graphic accents: One mistake to avoid in your newsletter design is the use of excessive graphic accents. These include shaded backgrounds, borders and rules that may not even be needed. The overuse of these accents might contribute to making the newsletter seem stuffed and cluttered instead of actually making the newsletter look better and easier to read. Steer clear of this all too common and costly mistake.
- Not enough white space on the page: This too is a common newsletter design mistake committed all too frequently. Simply allowing enough white space in the newsletter will add visual impact to all the other graphics, images and text present in the newsletter. This will make your newsletter stand out amongst other newsletters, make it easier and more enjoyable for your readers to read and emphasise the main points you are attempting to get across.
- Too much colour: In a designer’s enthusiasm to create a lively, colourful and interactive newsletter he or she might overuse colour in the newsletter design. Most interestingly, it is plain to see that when colour is used sparingly, it will have the most striking effect. It can make the newsletter difficult to read if too much colour is used in the newsletter design and your entire message might become lost in the mix. Thus use colour sparingly for the biggest impact on your readers.
For professional newsletter design and printing in Silverton, contact Minuteman Press.
Contact Minuteman Press Silverton for all your newsletter design and printing needs
