Make your poster printing campaign worthwhile with these tips
May 29, 2013 · Print This Article
If you’re thinking of designing and printing posters in Port Elizabeth Newton Park, you need to make sure your efforts don’t go to waste. Creating high-impact posters is all about conceptualisation, planning, intriguing design elements and top quality execution.
Posters have consistently ranked among some of the most effective marketing tools throughout the years. Their effectiveness has not wavered throughout the digital age and they still serve as an important and effective tool for communicating with targeted groups and audiences.
However, the effectiveness of a poster largely depends on its design. The poster is not a platform to assail your audience with a lot of information – it is merely a canvas to represent the essence of your topic.
The poster layout is one of the most important aspects and should receive due consideration. Things to keep in mind are the headings and subheadings used. Headings should be in a larger font while subheadings should be bolded, but printed in smaller fonts. Organise the information into sections and decide where it will be most effective to add graphics and other visual media that won’t distract from the message.
Make use of colours that go well with each other and can be read easily. Be practical with your choices and do some research. Text and background colours should complement each other, while the foreground colour should be clear and soft on the eyes.
The size and font type remains one of the most important factors to take into consideration when designing your poster. This will determine if your audience will be able to read your poster at all, so make sure they are clear and simple.
These are merely some aspects to take into consideration with the design of your posters. When designed correctly, posters can be an extremely powerful and effective marketing tool to relay your message to your customers.