Marketing with Postcards
October 17, 2016 · Print This Article
A blast from the past
Postcards evoke a feeling of nostalgia – of times gone by, when the world seemed to pass by a little more slowly. Of brave adventures and far-flung flings. Whether you are distributing postcards to promote an event, launch a new branch, or simply to touch base with your valued customers, Minuteman Press in Newton Park has a printing solution for you.
According to the Smithsonian Institute in Washington, postcards as we are familiar with them today took a considerable amount of time to develop. First restricted by size, colour, and other regulations, postcard production blossomed in the late 1800s and early 1900s. Postcards were popular because they were a quick and easy way for people to connect with each other.
Best of both worlds
A business postcard is a perfect blend of a business card and a poster. In its uniquely reminiscent way, a postcard creates a sense of excitement and anticipation which rivals no other form of content marketing.
The fact is that a professionally printed postcard can be used as an effective marketing tool. By creating a sense of sentimentality, your message becomes far more meaningful to your clients and prospects.
Create a collectable
Deltiology is the official name for postcard collecting and it ranks in the top three collectable hobbies along with coin and stamp collecting. Just about every subject conceivable has at some time been portrayed on a postcard. History itself can be tracked on postcards, from historical buildings, famous people, art, holidays and more.
Here are some design elements to bear in mind when creating a postcard worth collecting:
- Use lines to help direct the eye, creating a sense of movement and emphasis.
- Create drama by drawing attention to or from certain elements using scale.
- Use the theory of colour to compose a strong palette.
- Use symmetry to generate an image which is calming to the human eye.
- Don’t overdo texture. But used intentionally and sparingly, it adds depth and tactility.
- Adjust your design’s scale and composition to balance out the “weight” of each element.
- To help users navigate your design, use a hierarchy to signal the importance of various elements.
- Pick a distinct font palette which suits your design and your brand.
- Remember that rules are made to be broken!