Maximising your business presence through printing conference materials

May 12, 2015 · Print This Article

The internet has changed the way we do business. Websites have become the core advertising and marketing technique. Bearing this in mind, we must not lose sight of the functions of using other forms available to us that will help us to reach a wider audience.

Studies reveal we still have many people who do not have access to internet in South Africa. In households, there are only 10% across the country who have internet access and in total (including businesses and universities) there are only between 30 and 40%. This means there are still 6 or 7 people out of every 10 who will not be able to view your company website.

This is where traditional advertising material takes a dominant role in reaching the greater mass of prospective customers, clients and consumers.

Types of conference material prints

Business cards: Business cards create an excellent scope for business. They can be printed cheaply and in large quantities. Due to their compact size, they can be passed around with ease, spreading the word about your offerings.

Flyers: Flyers have a great reach. They can be placed in post boxes, on cars, handed out to people at busy intersections, as well as scanned and emailed as a product or service catalogue. There is hardly any limitation to their demographic reach.

Letterheads: Letterheads are often given less attention to other types of advertising, but a letterhead shows a logo, a slogan and company details in a neat, punchy and subliminal manner without the potential customer being bombarded, as other forms of advertising may do.

Contact a company in Lynnwood which will give you the best in traditional print solutions to maximise your business presence.