Minuteman Press offers poster printing in Edenvale
March 7, 2013 · Print This Article
A lot more goes into a poster design and printing than meets the eye. It is crucial to plan your poster strategically, and the best place to start is to set out a list of objectives. Examples of poster printing objectives can include creating awareness, launching a new product or event, or promoting a special.
After this has been done, a closer look at the product or service is needed in order to create a slogan or logo that grabs attention, briefly explains what the product is and what it looks like. This is usually followed by a bulleted list or phrases that tell the reader about advantages of the product or service.
How will your poster design reach your target audience?
Ask yourself or your client exactly what you want to achieve from your poster? Once these goals are known, you can deduce other important factors such as your target audience and which type of poster would be most appropriate for this audience. The majority of posters are used to advertise, but posters can also be used to convey information and for entertainment value.
Poster layout is extremely important, because if it is too cluttered, it will be discarded before it is read by your potential customers.
Partner with printing specialists for your posters
Experienced graphic design and printing stores will be able to give you some great pointers for your poster printing project. Simplicity is key; stick to a single theme/font/alignment; ensure that the necessary element grabs the intended audiences’ attention, and that the information of a product/service which is conveyed inside the poster is written in a smaller font than headings and pay-off lines.
Give Minuteman Press Edenvale a call to find out more about our poster printing services.