Print a catalogue for your business in Menlyn
January 14, 2015 · Print This Article
With the number of options available when it comes to the design of catalogues, it can be difficult to determine which is best suited to the needs of your business and which will have more appeal to your desired target market.
Before you begin to design or print your catalogues, it is vital that you determine exactly what information you want to impart and to whom, and also keep in mind that catalogues are designed to be implemented towards the end of a sales cycle in order to encourage people to invest in your products and services.
If your business aims to sell to other businesses as a supplier, then a supply catalogue is the best option to showcase your products and services. When designing supply catalogues, you must remember to include important information such as product codes, minimum order requirements and even shipping costs if necessary. The most important factor in the design of a supply catalogue is efficiency. So save on the fancy frills and spills and instead opt for a basic and well organised design.
Retail catalogues, however, are quite the opposite as these are used for businesses that cater directly to the public. They need to be visually pleasing and attention grabbing so it is important that you make use of high quality images and paper and ensure that your layout draws attention to the right places. It is important to include all the necessary information, just make sure it is done in a way that is aesthetically pleasing and will encourage clients to make a purchase.
Finally, with the way technology is taking over, digital catalogues can also be an effective method of marketing as they are inexpensive to create and are conveniently accessible to your clients.
At Minuteman Press in Menlyn, we take pride in providing top quality printing services. With experienced staff and state of the art printing technology, we will cater to all your needs.