Print attention-grabbing posters with these design tips

February 20, 2013 · Print This Article

If you are a Cape Town company, you should consider these great poster printing tips. Posters have consistently ranked amongst some of the most effective marketing tools ever developed. Their effectiveness has not wavered throughout the digital age, and it’s still a great way to communicate with specific target audiences.

However, the effectiveness of a poster largely depends on its design. Here are a few tips that you should keep in mind:

  • Layout: The layout of the poster should be planned before you start choosing specific images and fonts. Be sure to consider the headings and subheadings you want to use. Organise the information into sections and decide where it will be most effective to add graphics and other visual media that won’t distract from the message you want to convey.
  • Text size: This will determine if your audience will be able to read your message at all, so make sure your poster text is clear and large enough to read quickly from metres away. Headings should be in a larger font, while subheadings should be bolded, but printed in smaller fonts.
  • Graphics: Deciding on graphics, diagrams and photographs is a crucial part of the design process. Images add another dimension to the poster and have the ability to draw a lot of attention to the message you’re trying to convey. For example, if you are selling a product at a great price, make sure that this product and discounted price is displayed in a large image on the poster.
  • Colour: Make use of colours that go well with each other and read easily. Be practical with your choices and do some research. Text and background colours should complement each other, while the foreground colour should be clear and soft on the eyes.

These are just some aspects to take into consideration when you design your posters. When designed correctly, posters can be an extremely powerful and effective marketing tool to relay your message to your customers.

For more information about poster printing in Cape Town, contact Minuteman Press today!

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