Printers in Menlyn explain poster design conceptualisation and printing
May 22, 2013 · Print This Article
Any marketing project – including poster design and printing in Menlyn – may seem like a quick and easy job until you start planning and working on the project. If you’re planning on creating posters, you need to make sure you’ve got everything from the conceptualisation to the placement of these posters organised to make sure you launch an effective poster marketing campaign.
Benefits of poster printing
An advantage of printing posters is the marketing penetration they are able to create as well as the number of people they are able to reach. This type of marketing collateral is vastly useful as it can contain a large amount of necessary information that can be seen by passers-by and pedestrians.
Keep the following in mind during the production of your posters:
- During the design phase, always double check that you are designing in the correct format and size so that the digital creation will fit perfectly onto the given paper. Remember to ask the printers if they need the design file in CMYK or RGB colours, as this can affect the outcome of the print job. If this is not correct it can influence poster printing and cause unnecessary expenses.
- Poster design must also consist of pre-testing and a few draft attempts. A few test runs will help you eliminate any typos, poor design work or make the necessary changes before you order a large print job.
- All images used in the poster design should be of a high quality. Don’t download free images on Google (you may be infringing on copyright laws). Hire a professional photographer if you need high quality product shots.