Printers in Silverton, Pretoria East explain common poster printing mistakes

April 26, 2013 · Print This Article

Contrary to popular belief, poster design can be quite an intricate job. As poster printing experts, Minuteman Press in Silverton, Pretoria East knows exactly what it takes to create a successful poster.

Here’s a list of common mistakes that you should avoid:

  • Printing on low quality materials: Using the cheapest paper is one of the most common poster printing mistakes you can make. Using the cheapest paper will save you money in the short term but it could also make your poster look shabby. A poor quality poster won’t last long and it probably won’t catch anybody’s eye.
  • Choosing black and white printing only to save money: Many people think that printing in black and white is the cost effective option. While the printing of black and white posters can be cheaper colour poster printing, they can also be less effective if they aren’t attention-grabbing. While colour posters are more expensive, they usually result in a much better return on your investment. Shop around for quotes before partnering with a printing company to ensure you get the best deal.
  • Cramming the poster with information: Often, people tend to put too much information on their posters. This can lead to readers viewing it as junk mail and not even giving it a second look, or making it too difficult to read rapidly.
  • Don’t go too big or too small: It is important that you choose a good standard poster size if you intend to use the printed posters for marketing. Many people make the mistake of choosing either the smallest size possible to save money or printing a huge poster to draw more attention. Your best bet is to first decide where the posters will go and what will be on them before you decide on an appropriate size.

Get maximum exposure and results from your poster printing campaign. Contact Minuteman Press Silverton, Pretoria East for more information on our poster printing services.

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