Printers in Somerset West tell you how to design powerful posters
April 29, 2013 · Print This Article
Posters have consistently ranked amongst some of the most effective marketing tools throughout the years. Their effectiveness has not wavered even with the advent of the Internet and digital marketing, and they still serve as an important and effective tool for communicating with targeted groups and audiences.
However, the effectiveness of a poster largely depends on its design. The poster is not a platform to assail your audience with a lot of information – it is merely a canvas to represent the essence of your topic.
- Colour: Make use of colours that go well with each other and read easily. Be practical with your choices and do some research. Text and background colours should complement each other, while the foreground colour should be clear and soft on the eyes.
- Text size: The size of text and font type remains one of the most important factors to take into consideration when designing your poster. This will determine if your audience will be able to read your poster at all, so keep it simple, clear and uncomplicated.
- Layout: The layout of the poster is one of the most important aspects of poster design and should receive due consideration. Keep your chosen headings and subheadings in mind when you design your poster. Headings should be in a larger font while subheadings should be bolded, but printed in smaller fonts. Organise the information into sections and decide where it will be most effective to add graphics and other visual media that won’t distract from the message.
- Graphic media: The use of graphics, diagrams, and photographs etc. is very important to creating a successful poster. It adds another dimension to the poster and can attract a lot of attention. If you are selling a product at a great price – make sure that this discounted price is displayed next to a large image on the poster.
These are just a few aspects to take into consideration when you design of your poster. If you need help with any aspect of your poster printing campaign, contact Minuteman Press Somerset West today.