What services do professional graphic designers offer?

March 31, 2014 · Print This Article

If you are looking to become a professional designer and specialise in graphic design services, then read on. Do you know what this entails? We’ve provided you with some practical insight into the services that you will be expected to offer and perform for your customers.

Different services available from professional graphic designers

Print: As much as people feel that the print medium is a dying platform, it is still a large market for graphic designers. The various avenues here include:

  • Marketing and ads: Here you will have to dig deep into your creativity as a graphic designer to create logos, colours, mascots – basically the overall personality of the product. Marketing, on the other hand, uses a more sales-focused approach to attract customers towards the product.
  • Print publication designer: This industry was responsible for a large chunk of the professional graphic design services available on the market. However, with the advent of the Internet, newspapers and magazines have been hit quite hard.
  • Package designer: These graphic designers are well-known for their work but mostly anonymous in the industry. The reason for this is because their designed products (bottles, cartons, boxes etc.) are available in every store, home and kitchen. However, few people know exactly who designed them.
  • Logo designer: These are designers who are good with sketches and are responsible for coming up with logos for their brands.

Digital: With the growing popularity of the Internet, this avenue is booming. The following are the areas of design for this sector:

  • Designer/developer: These designers are not focused on the aesthetics of the site but are proficient in coding (HTML, Ruby, PHP etc.) and will be responsible for the website’s back-end.
  • Front-end web designer: Every website has a front-end, which carries the visual look of the website, and a back-end, which contains the operating code of the website. These designers are responsible for the actual design and aesthetics that visitors see rather than the code itself.
  • User Interface Designer: UI designers are responsible for all productivity applications in a website including navigation, typography, custom buttons and the like.

This is by no means an exhaustive list, but it should give you a general direction of where this career can take you. Contact us today for a wide range of graphic design services!

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