The benefits of using unique presentation folders for your business
January 16, 2016 · Print This Article
In today’s digital world, we often forget about print media, but presentation folders can be a powerful marketing tool. They not only make your business seem more credible, but they enhance your company’s image. The purpose of a presentation folder is to highlight the best bits about your company. Putting your best foot forward gives a great first impression. Arriving at a meeting with reams of paper can seem unprofessional; a presentation folder, custom-designed to suit your brand, ensures you appear organised and prepared.
What a presentation folder should look like: editing, images and design
The copy used should be error-free – ensure you have it professionally edited. Spelling mistakes come across as careless and unprofessional. Copy should highlight the values and achievements of the company – keep it short but informative.
Make sure you showcase the best of what you have to offer. The images you use should be well edited and of a high resolution. Grainy pics are not acceptable. A good caption is essential and it should link the pictures to the copy.
Design and finishes
Pay attention to the quality of paper and the finishes (gloss or matt) you use. Keep in mind some finishes are more durable than others. Also make use of professional designers to create something unique for your company. There are various elements you can add to differentiate your folder, for example, you can emboss certain aspects, or add pockets. The layout should engage the reader and the design needs to match your brand and other marketing platforms. Colour plays a significant role in the overall impact of the brochure.
In essence, to project an image of quality, you need to invest in the best paper, design and finishes you can afford.
If you need help creating a professional presentation folder, our designers can help you. Contact Minuteman Press in Menlyn today.