The historic significance of full-colour printing: Insights from Sandton printers

April 21, 2013 · Print This Article

When you’re flipping through an old magazine or newspaper in Sandton, you will see that full-colour printing wasn’t always a part of mainstream publishing.

The short but interesting journey of full-colour printing reflects not only a changing attitude to marketing styles and techniques, but also represents a shift in consumer attitude towards how a marketing campaign is executed. Most consumers will not give a bland looking black and white pamphlet the time of day, whereas they are more likely to respond to colourful media – a field in which Minuteman Press Sandton specialises in.

Full-colour printing: the early days

History tells us that the earliest way to add colour to paper prints was by hand colouring. This and other early forms of colour printing were widely used across both Asia and Europe – from as early as the 13th century according to the Chinese woodcuts, and in Europe from the 15th century.

Most methods of early colour printing involved a laborious process of separate print runs for each colour. Luckily for modern society, we have made great technological advancements and you can now get your full-colour prints from Minuteman Press Sandton at affordable prices.

Should you find yourself in need of professional full-colour printers then look no further than Minuteman Press in Sandton. Whether you need manuals, posters or business cards, flyers and newsletters – we can help you. Contact us today to find out more about our full-colour printing services in Sandton.

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