Three elements every brochure should have
November 18, 2016 · Print This Article
If your company needs a brochure designed and printed in the Paarl area, there are some things you need to bear in mind in order to ensure your brochure is made to be an effective representation of your business. Every brochure needs certain elements in order to be considered a good design. Read on to find out what these elements are.
- A well-designed cover
The cover of your brochure needs to grab the reader’s attention as quickly and as effectively as possible. This can be done with bold imagery, complimentary colours, and large, clear text. Avoid putting tons of information on the cover, as most people are turned away by too much to read. Grab their attention and then present the information on the inside of the brochure.
- A format that fits the content
A brochure isn’t just a piece of A4 paper folded in three. There are so many ways to present the information you are sharing, but make sure the design matches the content. Information of a more serious nature, such as medical information, should be presented in a brochure that is neat and simple, such as a tri-fold or a single fold. A gate fold (where the front of the brochure folds over on either side to make what appears to be “doors”) is a great idea for a brochure that is related to houses, such as for a real estate or property development company. Get creative.
- Compelling copy
It’s a good idea to hire a professional copywriter to handle the wording in your brochure. It’s tempting to save a buck here – many people believe they can put a few sentences together. But there is an art to writing copy that interests your potential customer. They want to know how your service or product will make their lives easier, so tell them how in the best way possible.
If you are looking to have brochures printed for your company in the Paarl area, get in touch with us at Minuteman Press in Paarl. We can cater for all of your printing needs, from brochures and business cards, to catalogues and training manuals. Contact us today!