Tips from Minuteman Press in Fourways: how to create your company newsletter

February 8, 2015 · Print This Article

When you make the decision to start sending out newsletters, it is very important to alter your content according to who will be receiving the newsletters. Whether you are sending to clients, media or suppliers, a newsletter needs to offer the kind of information that cannot be found on your blog page or website and the content needs to be fresh and relevant to keep your readers interested.

5 Things to include in your company newsletter

  • Word from the top. When sending out a company newsletter, it is always impressive to have a piece written by the CEO/president. No matter who reads this newsletter, it creates a warm, welcoming image of your company when the person in charge takes a personal interest.
  • People love to know that their voice is being heard and that they are making a difference. Including a questionnaire or survey in your newsletter is an excellent way to get people involved in your business and show them you care for their preferences and needs.
  • Event information. This method is an excellent way to inform people of upcoming events and fundraisers happening in your company. This will generate interest and possibly new business.
  • Spotlights and profiles. Take advantage of this excellent forum to highlight the contributions of a team or an individual within the company. When good work is given credit, it promotes productivity with positive reinforcement.
  • Industry information. As with everything, factual and informative content must be included as well, so it is good to have some information about the company and where it stands within the industry or to update people on market changes and happenings.

At Minuteman Press, we can tailor a package specifically for you to guarantee affordable printing services for your business from flyers, to business cards and more, no matter what the quantity.

For more information on other print marketing methods as well as the wide selection of services we offer, contact Minuteman Press in Fourways.

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