Tips on designing a cutting edge logo
December 27, 2015 · Print This Article
Never underestimate the power of a logo. It is a powerful marketing tool. A great logo is more than just a simple image – it is a symbol of a brand’s visual identity and can influence a customer’s perception of your business, their buying decisions and overall attitude towards your product or service. Little wonder that so much time and effort is put into creating the perfect logo. If you think about how early in life children recognise logos, you might be getting a feel for how important they are for your business.
Make the most of it by investing in the services of professional graphic designers for your logo design – it’s so much more than putting a name in a square. Here are some guidelines when planning your design logo:
- Make it unique and clever: Although it’s tough, you have to create something that you believe is different from what is out there already. There are websites that can check for logo similarities.
- Link your logo to your brand: Creating a mood board of images that you feel reflects your brand is a good starting point.
- Utilise colour: Bright and bold colours certainly grab attention but can also seem over-the-top and childish. Muted tones show more sophistication, but can sometimes get lost in the image. If you are not tied to colours relating back to your brand or products, choose a colour that resonates. There is a whole psychology of colour, for example, red is energetic, sexy and bold; black is credible and powerful; blue is professional, medical, tranquil, trustworthy.
- Use a name or symbol: If the company has a unique name, it can become the logotype – think Coca-Cola or Ray Ban. Using a logo mark can also identify a company, especially if their name is generic.
- Keep it simple: It’s good to design something quirky and interesting, but a logo should not be something that gets analyzed. A good logo needs to be able to look great on different backgrounds, in different media (websites, apps, icons).
- Try to design a logo that will age well: It can be tempting to change logos every few years, but it’s far better to go with a design that will not be outdated too quickly, or one that can be updated or evolved.
- Avoid clichés: Globes for international, light bulbs for ideas, hearts for love. They are usually the first things that pop into your mind; they should be the first things to be thrown out too.
- Avoid gimmicky fonts: These make a logo look silly, right from the start. Unprofessional, not to be taken seriously. There’s a reason why these types of fonts are free.
- Don’t use clip art: It’s too easy to copy and what’s more, is easily recognisable as free art. Original art will set your business apart.
- Research online: There is so much information online for those needing inspiration or wanting to look at the history and successes of logos.
Get help with your logo design from The Minuteman Press in Secunda
With such a mine field of factors to consider when designing a logo, it might be a good idea to get help. Minuteman Press in Secunda has graphic designers on site to assist you in this process. They can create a logo that ticks all the boxes, best presenting your brand identity, within your budget. Get in touch them today and get all the help you need.
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