Top 5 Tips for Poster Design
April 1, 2016 · Print This Article
Whether you are making something for home, school or work, effective poster design plays a vital role in how well the final result comes out. Long before you seek our professional printing service in Pinetown or beyond, you will need to create a poster that is eye-catching, easy to read and clear enough to get your message across quickly and simply.
Posters are designed by experienced graphic designers, as well as those with less experience who may have the creativity and vision needed to get the job done well. Essentially, while there are a number of factors that are considered during the design process, there are a few things that are especially important. By keeping these tips in mind, it will be a lot easier to design a winning poster.
Best Strategies and Tips for Effective Poster Design
Some strategies and tips to consider for effective poster design include the following:
- Use colour to create energy, set the tone and attract the eye.
Colour is a vital part of design in many cases. Where posters are concerned, colours can help to set a mood, convey a message, bring across symbolism and get attention. You could choose to go all out with bold, bright colours, or aim for softer, muted shades for a romantic or subtle look. Even simple black and white can add drama to your poster. For best results, take some time to look up the moods and symbolism of colours, consider colour boards or classic wheels to decide on a colour scheme and consider making mood boards to get an idea of what sort of mood you wish to bring across through your chosen colours.
- Experiment with typography.
Typography is without a doubt one of the most important aspects of any poster. Fonts can make or break a poster and should be used carefully and cleverly. How you pair certain fonts can change the focus, draw in attention to specific words, add impact or lose visual attention, so be sure to take the time to consider which fonts you will use. As a general rule of thumb, at least two different fonts should be used. One should be used for your headline and the other one or more should be used for sub-headers and body copy. Pairing simple fonts such as Ariel or Helvetica for body copy with a more elaborate brush font used for headlines is a good way to add balance. Just make sure that you avoid hard to read fonts as well as those that do not look professional, such as Comic Sans.
- Create visual hierarchy.
This sounds complicated, but is actually fairly simply. Think of your poster in terms of how important each bit of information is within the design. Do you have a large chunk of copy? Use typography to group information into smaller chunks. Do you have only a little bit of text? Focus on images, and display what text you do have somewhere visible. Ideally, you want people to be able to read your poster quickly and easily, without having to squint/get right up close to it/think too hard.
- Keep it simple.
Minimalism may be a big design trend, but where poster printing and design are concerned, less is often more. Focusing on a single word or image can be a good way to draw in attention, rather than having loads of bright colours, fancy type, bold elements and patterned background. A clean white background, simple design, elegant typography and basic colour scheme will always look good. If information is brought across and the overall result is effective, don’t try to ruin it by adding more text or extra graphics just for the sake of using up empty space.
- Make dense information easy to read.
Legible posters are not only literally able to be read; they are also able to be understood. If your poster does not get to the point or let viewers know what is being promoted, they are failing. Remember that posters need to be seen from a distance. This means that viewers need to be able to get your message instantly, without having to get closer or read through large chunks of information.
It is also worth noting that posters do not have to be uniform or exactly like all the other posters out there. You can change the size according to the space where it is displayed. You can make it vertical or horizontal; rectangular or square. Don’t be afraid of being bold or standing out.
If you follow these tips and remember to take your final design to an experienced, professional printing services expert, your poster will be brought to life in all of its magnificent detail.
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