Use colour in your prints, advises Claremont printers
May 6, 2016 · Print This Article
Using colour in design has a huge impact on your company’s marketing strategy. Colour is vibrant and exciting; it stirs emotions, good and bad. Certain colours speak to some people whilst others may turn a blind eye. Colour sends out specific messages from yellow – joyful and happy – to blue – conservative and understanding.
What a powerful yet silent tool you have at your fingertips! If colour printing and design is used correctly it can create immense marketing potential for your company.
The feelings that different colours evoke:
Red: Emotional, active, trust, love, intensity and aggressiveness
Blue: Understanding, confident, calm and trustworthy
Yellow: Energetic, fresh, alive and high spirited
Green: Calming, relaxed, trustworthy and hopeful
Purple: Romantic, glamorous, powerful and nostalgic
Orange: Creative, determined, enthusiastic and stimulates mental activity
Black: Serious, bold and luxurious
Pink: Warm, sweet, nurtured and loveable
Brown: Reliable, supportive and dependable
Colour logos and design influence your clients before you have even had the chance to meet them. When deciding on colour branding, take into account the colour chart and what you are truly saying to your customers.
Call on Minuteman Press Claremont today
Minuteman Press in Claremont has the expertise and knowledge to help you with your design and print requirements. Contact Minuteman Press Claremont to ensure you get the right advice when printing with colour.