Various uses of brochures

March 12, 2014 · Print This Article

We get handed hundreds of brochures on every street corner and how many of them do we actually look at, never mind read? Printing and distributing brochures in Germiston can help you close more deals – if you know what you’re doing.

People who say this have a point, of course, but only because they view them in the same light as flyers, namely as pieces of paper with slogans like ‘unbeatable specials’ on them that get thrown at you every time you dare get into your car and drive further than two meters from your front gate.

The true purpose of printing a brochure, however, is not so much to serve as an advertising tool, but rather to give people a better understanding of who you are and what you do. It should not be the sort of thing you hand to random people at every stop sign and robot, but something you give to a potential client who has visited your premises, whom you had a discussion with and who has told you that they’ll think about the offer you made them. It’s something you send home with them, a document that reiterates the points you made, something they can read through in their own time and that will convince them that you’re the right company for the job.

If viewed from this perspective, the true power of a brochure becomes clear. It is not an advertising tool, but a deal clincher.

Inspired by these insights, you’re probably wondering where the best place is to have your brochures made. Well, if you want professional looking brochures at great prices, the only place to go to is Minuteman Press in Germiston. We’ll gladly assist you with designing a brochure that will look and feel professional and our quick turnaround times will ensure you can start implementing this strategy before the year is through. Give us a call to find out more.

Back to Minuteman Press in Germiston.

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