What are the benefits of using unique presentation folders for your business?
March 1, 2016 · Print This Article
Presentation folders still remain a powerful marketing tool even in today’s digital world. They not only make your business seem more credible, but they enhance your company’s image. The purpose of a presentation folder is to highlight the best bits about your company. Putting your best foot forward gives a great first impression. Arriving at a meeting with reams of paper can seem unprofessional; a presentation folder, custom-designed to suit your brand, ensures you appear organised and prepared.
Three important elements of creating a presentation folder: editing, images and design
The copy used should be error-free – ensure that you have it professionally edited. Spelling mistakes come across as careless and unprofessional. Copy should highlight the values and achievements of the company – keep it short but informative.
Make sure you showcase the best of what you have to offer. The images you use should be well edited and of a high resolution. Grainy images are not acceptable. A good caption is essential and it should link the pictures to the copy.
Design and finishes
Pay attention to the quality of paper and the finishes (gloss or matt) that you use. Keep in mind that some finishes are more durable than others. Also make use of professional graphic designers to create something unique for your company. There are various elements you can add to differentiate your folder, for example, you can emboss certain aspects or add pockets. The layout should engage the reader and the design needs to match your brand and other marketing platforms. Colour plays a significant role in the overall impact of the brochure.
In essence, to project an image of quality, you need to invest in the best paper, design and finishes you can afford.
Contact Minuteman Press Alberton today if you need help creating a professional
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