What to do and not to do with catalogues

March 3, 2016 · Print This Article

What are catalogues used for and are they really necessary for your small business? The purpose of a catalogue is to showcase many items at once and to get people to buy those items – straight away. If you sell several products then it’s worth putting them altogether in a flashy catalogue. Think of it as a company brag book. At Minuteman Press, we know what makes a catalogue rock! Here are some tips:

Keep the facts in focus

The tricky part when putting together a successful catalogue is jamming a whole lot of facts into a short copy space. You won’t have loads of space to write lengthy copy but you will need to give an accurate description of the product, including sizes, colours, materials used and the product’s specifications. The general rule is big pictures, small text.

Give it credibility

It’s worthwhile including a letter from the CEO briefly telling customers about your company manifesto, vision, ethics, etc. It gives more of a personal touch to your catalogue and makes it more credible.

Include some incentives

It’s a good idea to offer specials, discounts and gifts to your customers who purchase through the catalogue. For example, you could offer a discount on bulk orders, or free shipping to repeat buyers, etc.

Keep it user-friendly

Make sure contact details for placing orders are clearly visible on every page. Whether you highlight your email address or a contact number, don’t make customers flip backwards and forward searching for a way to give you money.

High quality graphics and pictures must be good

High quality product pictures and professional graphic design are an absolute essential. Consider adding relevant graphics to certain aspects of your catalogue, and think about what audience you are appealing to when establishing your design style. Don’t make it too busy or you’ll detract from the actual products.

Contact Minuteman Press in Brits today for professional help in creating an excellent catalogue.

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