What to put in your business presentation folder

February 18, 2015 · Print This Article

When you sit down with a potential client, supplier or business partner, having a professional presentation folder can go a long way in creating the smooth, professional image we all want our business to be associated with. Provided the presentation folder has all the necessary components of course. Don’t be left in the dark, make sure your presentation folder has everything you need. 

Whether you are going through things step by step on personal level, or simply dropping a folder on someone’s desk, your presentation folder should speak for itself by creating a professional image and providing the reader with all the information they will need about your business.

Firstly, make sure that the design of the cover is beautiful to look at. Just like a book, we tend to judge on first appearance and something that looks pretty and interesting is far more likely to entice people to open it up and read on.

Secondly, focus on the content. Once a reader has decided to delve beyond the front cover, they now want information, so be sure to include a company profile as this will assure the client you can be taken seriously, a business card so they know who to contact, and a short, well-written extract on what the company has to offer.

When it comes to designing, printing and creating a successful presentation package, it is important not to overload your reader with too much information. You need to give them enough to generate interest and make an impact so that they feel the need to contact you and pursue a business relationship.

For professional design tips and high quality printing services, contact the professionals at Minuteman Press in Paarl today.