What types of conference materials to give out to your client
June 6, 2015 · Print This Article
Advertising can be split into three categories. Below the line, which handles print media such as conference materials, through the line, which deals with a combination of both below the line and above the line techniques and above the line, which offers reach to the masses generally through television and radio commercials. The digital era has brought a whole new way in which we advertise and market products to our intended target audiences. People have learned over time that it is a good idea to incorporate the digital with the older ways of advertising.
How conference materials can enhance your marketing reach
Conference materials are the unsung heroes of the print media world. When leaving these with your attendees, each is bound to have the company’s logo and contact details printed on a small section of the product, whether it is a diary, a pen or a business card. There are other times when the company can be more flexible with what they would like on the products, for example the notepad may have an entire masthead which has the company’s logo and full contact details on it to give maximum exposure and detail.
When considering conference materials, it is important to invest in good quality products which will have your company prints on them. The products or merchandise themselves are associated with the logo after all and when a person sees or uses the product, they need to be able to affiliate a great product with your company’s name. If they believe the product looks or feels cheap, they will automatically make the assumption that your company would probably deliver the same type of goods or services. Remove this doubt from their minds.
Types of conference materials include pens, notepads, diaries, mugs, business cards, folders, lanyards and memory sticks (USB’s). Printing for conference materials needs to be dealt with by a professional printing firm to guarantee successfully branded products.