How to design a winning year-end party invitation
December 27, 2015 · Print This Article
Who doesn’t look forward to that fabulous year-end office party? Well, most people do. It’s a well-deserved chance to celebrate the successes of the year and relax with co-workers. A cleverly designed invitation to your businesses’ year-end party will make an impression on your staff and build up anticipation in your office. It can set the tone for the event, which is a good strategy if the party you are planning is not the drunken celebration your staff are anticipating!
Follow these tips for creating an excellent invitation:
- Send an invitation, not a memo.
Sending a real invitation shows a lot more class than a quick email. It shows your employees that you value them. Electronic event invitations can work well, but a printed one can be taken home to show spouses, stuck on the fridge, or shown off to friends (if it’s groovy enough).
- Spend time on the design, or if you can’t, outsource it to a designer.
Clever, stylish or funny design can generate real excitement for a corporate bash. Black backgrounds with gold for formal functions, company logos and corporate colours for networking opportunities, cartoons or retro postcards for humour – a graphic design service will be able to assist you in creating the perfect invitation.
- Look at the wording carefully.
There are many ways of wording an invitation, which can say a lot more than the actual words themselves. If the company is serious and formal, then this tone would be expected. A slightly quirky company might be able to get away with irreverent words, plays on words or in-jokes. It can also be an opportunity to show the people attending a different side of the business – try using rhyming lines or clever limericks, or give clues that hint at but don’t totally give away all the details.
- Don’t forget anything important.
It goes without saying that things like the date, the time, the venue and dress code be in there, but it’s amazing how often essential details are forgotten. Have a checklist and ask someone to check it too. If there’s a theme or costumes expected, or some kind of activity planned, be sure to communicate this on the invitation.
- Don’t print the invitations out on your desktop printer.
You may think it’ll save you money, but the chances are, you’ll compromise the effort you put into the design and wording with poor quality paper and printing. When you think about impressions and the possible marketing opportunities that can come from a well-designed, high quality printed invitation, you won’t regret using the services of a good printer.