5 Reasons to Use Flyers to Promote Special Events

March 19, 2018 · Print This Article

Talk of the Wine country and you talk of Paarl with its vast Winelands. Only a 30 minute’s drive from Cape Town, Paarl is also close to other towns such as Stellenbosch, Wellington, Tulbagh, Worcester, Somerset West, Strand and Gordons Bay.

At Minuteman Press in Paarl, we print enough flyers to know just how effective they are for advertising local businesses. Flyer printing provides businesses with the opportunity to advertise more than just their latest products. You can also use flyers to promote an upcoming special event. And you don’t even have to be a graphic designer or have any computer skills to ensure that your flyer is eye-catching and effective. Your flyer printing company will handle everything for you, from the flyer’s design to the final printing!

Flyers Create Awareness 

It can be hard to let people know about your latest event or show. Yes, there is the internet, but with so many companies vying for the attention of the same target audience, sometimes your event can be lost in the piles of digital information that people are faced with every day. With flyers, you can create awareness in the community that is directly impacted by your event and what’s more is that the flyer can be used as a reminder by being put on the fridge or kept in a diary.

If you haven’t considered using flyers to promote your upcoming event, here are a few reasons why you should:

  • You will be in direct contact with your desired audience. Flyers can be dropped in mail boxes, placed on vehicle windshields, inserted into newspapers or handed out on the streets.
  • Flyers provide people with a real experience. This means that it cannot be quickly scrolled past as many adverts are online. The individual will hold the flyer, read it and store the information.
  • You can make your flyers dual-purpose so that they offer the individual an incentive such as a discount or special offer.
  • You can use your flyers to measure the success of your campaign. Collect flyers as an entrance for your event and measure just how effective your efforts have been. This is a great way to see how you can improve on your marketing efforts in the future.
  • You can create an eye-catching flyer that grabs the attention of your target audience. By getting creative, you can get your audience interested and have them opt to attend your event instead of others on the same date.

Contact Minuteman Press in Paarl For Professional Flyer Design & Printing

At Minuteman Press in Paarl, we offer professional flyer design and printing services for all kinds of events, products, promotions and more. Simply let us know what your requirements are, and we will get to work on designing the perfect flyer to get your message across and your event advertised. For more information and advice, contact us via email or telephone us at Minuteman Press today.