Market your business with eye-catching booklets

August 6, 2017 · Print This Article

Whatever your business, giving potential customers information about your business is important. Printed booklets are a superb marketing tool for any company, whether you need to provide a detailed outline of your services or showcase a variety of products. Multiple pages offer more opportunity to expand on information and to use impactful, appropriate images. A quality finished product is something that customers are more likely to keep at hand than a single page flyer.

Consider the following before you embark on printing brochures:

  • Professional design

Marketing booklets should be designed by a graphic designer who will ensure that what is produced is visually consistent with other branding elements previously printed, such as business cards and adverts.

  • Balanced information

Typically, a multi-page brochure will contain more information than a flyer or advert, but less than your website. Think of a booklet as an incentive for potential clients to visit your website rather than a printed copy of it.

  • High-quality images

If you are having booklets designed and printed, be aware that quality images can make or break a design. You may consider purchasing stock images or having a professional photograph your products.

  • Printing and finishes

When having brochures printed, choose the best quality print and finishes that you can afford. Remember that people will often keep marketing booklets for later reference, so, better quality has more longevity.

Minuteman Press, Cresta, offers a variety of booklet printing options (including saddle-stitched, stapled and perfect bound) as well as finishes such as laminating and foiling. In addition, we have an in-house design team to ensure that your booklets have an eye-catching, professional design.

If you are looking for a printing company in Cresta to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Cresta to get a printing quote.

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