Is a Business Card Still Necessary?

September 12, 2018 · Print This Article

Did you know that Kempton Park has a large Coal power plant named Kelvin power station?

It is so easy to find someone’s contact details in today’s digital age that one can be excused for thinking that business cards are no longer necessary. But that is not the case at all. As a printing company in Kempton Park, we know all too well that companies are still investing in business cards for their staff and here’s why:

  • Corporate Etiquette Demands that You have a Business Card

Whether you’re at an industry conference, an exhibition or a client meeting, exchanging business cards is seen as a formality. Whether you think this is an outdated approach to business meetings or not, the fact remains that you or your employees may seem a bit out of place if you don’t have a business card to exchange.

  • Stand Out from Your Competition

There are undoubtedly competitors in your industry who offer similar products or services to yours. What makes your business different? You can use your business cards to differentiate your company from your competitors. Make sure your corporate culture and unique selling proposition shine through in the design of your business cards.

  • Don’t be Forgotten

Many people go to meetings and events, meet new people, and within a few short hours, they have already forgotten the person’s name. Make sure that potential clients are still able to contact you by handing out a business card. This will make it much easier for a forgetful network contact to recall your name and send you an email.

  • Make Yourself Easy to Research

When networking with people, you may notice that not everybody is comfortable getting to know new people or asking them about their business. A business card with your full name and company website can make it easy for people to research you in their own time.

Contact Minuteman Press in Kempton Park to help you with everything from business card design to business card printing.

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