Are Banners an Effective Marketing Tool?

February 20, 2017 · Print This Article

Wondering whether printed banners are a worthwhile investment for your business? There is no doubt that banners have gained a loyal following over the years, and for good reason. This type of display advertising is one of the most cost-effective, simple solutions that offers many advantages to businesses wanting a reliable, efficient way to promote their products and services.


Banners are typically made from vinyl, but could also be printed on canvas or other materials. They come in a wide variety of styles – retractable, hanging, standing, vertical, horizontal and plenty of other formats. While they are especially useful for events such as trade shows, launches, conferences and exhibitions, they can also be used to promote specials, store discounts, new products and just about anything else you want to highlight.


Top Reasons to Consider Printed Banners


What makers printed banners such an invaluable marketing tool? Some of the top reasons to consider display banners include the following:


  • Cost-Effective

Banners are inexpensive to produce, making them a popular choice for small businesses as well as larger companies on a tight budget. Many print shops such as Minuteman Press Pinetown offer banner printing in Durban at reasonable costs, allowing you to produce your own banner in-house and pay only for the printing. This can cut costs down drastically, while still providing the visual equivalent of a radio ad as far as reach is concerned.


  • Targeted Reach

Another major benefit is the ability to target your key audience in a highly visible way. While many other advertising methods also allow you to target your ideal customer, display advertising methods such as banner advertising can be done simply by placing your banner in an area frequented by your ideal target market. At trade shows, this benefit is especially valid, but it also assists you when promoting products at an event or even promoting products outside your store to encourage people to visit.


  • Brand Reinforcement

Branded banners help to reinforce your company name, logo and image whenever they are seen. In high traffic areas, this is key to reaching large numbers of people over the course of any given day – sometimes multiple times within a short space of time. A semi-perminent banner displayed outside of your premises will ensure brand recognition and help to keep your business in your customers’ minds.


  • Reusable

Yet another benefit of banner ads is that they can be reused again and again. Once it is printed on durable, strong vinyl, you can use your banner as often as you need to at events, trade shows and conferences for years to come. Most banners are easily portable, retracting or folding easily, with no additional costs to reuse them as frequently as you like.


A beautifully designed banner is without a doubt a powerful advertising tool. Make sure that your printed banner sends the right message with the help of professional printing solutions from Minuteman Press Pinetown!

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