The Secret To Gaining A Customer

February 8, 2019

It takes some considerable skill and perseverance to finally win over a prospect as a customer. Minuteman Press, your local printing company in Stellenbosch, has come up with a master-plan to attract new customers to your business using our recently released marketing package – the Simple Business Builder. Here is a step-by-step guide:

  • Step 1: Look For Prospects

When looking for prospective clients, you will need a few helpful resources at your disposal. Our top recommendations include rack cards, postcards and, of course, flyers. Think it is all about digital marketing? Think again! According to new stats, 71% of consumers do not pay attention to online advertisements.

  • Step 2: Initial Meeting / Info Gathering

When meeting your prospective client for the first time, do not forget to have your brochures and business cards in tow. Make sure they are of excellent quality – 72% of all business card recipients judge a company by the quality of their business card!

  • Step 3: Follow-Up In Person

Rack cards and branded notepads and pens can help to push a prospective client closer to making a conversion. Did you know that 89% of consumers are able to recall the advertiser behind a promotional product they received within the last two years?

  • Step 4: Make Yourself Visible

Magnetic vehicle signs and yard signs are great for helping to continue to generate brand awareness everywhere you go.

  • Step 5: Place Your Brand In Front Of Prospects

Ensuring that your business always remains top of mind should be a priority. Brochures, flyers and branded pens can aid in achieving this goal.

What The Simple Business Builder Marketing Package Includes

Minuteman Press in Stellenbosch has made it possible for you to become a master at the game of gaining a customer with the help of the Simple Business Builder – a unique marketing package that offers the marketing resources you need at incredible discount prices. By investing in this product, you will be able to get your hands on:

  • Flyers
  • Brochures
  • Presentation Folders
  • Business Cards
  • Posters
  • Pens
  • Carbonless Books
  • Vehicle Magnets
  • Notepads
  • Banners
  • Correx Signs

Ready to bring in new customers to your business? Contact us today to learn how to utilise the Simple Business Builder package.

What Graphic Design Specialists Can Do For Your Business

January 11, 2019

Professional graphic design services are notoriously undervalued. Many times, when a person hires a graphic designer for a website or printing project for the first time, they are surprised at the rates. Professional graphic design is an art that can’t be substituted with Clip Art or online tools. Here are a few things that a graphic designer can do for your business:

  • Create A Good First Impression

You have about 3 seconds to create a good first impression. When people enter your company’s lobby, look at the business card you just handed to them, or read the rack cards by your cash register, they are taking in your branding. A graphic designer can make sure that your branding shows credibility.

  • Tell A Story

Visual appeal is only one reason why you need to hire a professional graphic designer. The other reason is that they can help you to tell a story. A nursery school’s branding will tell a completely different story than a dentist’s office. Designers understand the intricacies of colour psychology and they know how to create the right look and feel for all your signs and printed materials.

  • Differentiate Your Business

Creativity can be a differentiator. When your branding is consistent, it symbolises professionalism and trustworthiness, which can help to convince a client to hire you instead of your competitors.

  • Convert Clients

Good designs don’t simply make your website and printed materials look pretty; it can entice and persuade clients. Smartly designed materials can compel a potential customer to take action and become a paying client.

Minuteman Press in Stellenbosch has professional graphic designers that can help you set your business apart from your competition. Contact us for all your marketing materials today.

What Are The Advantages Of Branded Clothing For Your Business?

December 10, 2018

Does your business benefit from branded company clothing? There are many advantages of branded clothing. Below we share 5 simple advantages that branded clothing presents for your business:

  1. Helps Create A United Front

Branded clothing has a unique way of uniting a team. Whether your employees are wearing branded items to compete in a sporting event, or whether they are wearing branded clothing to the office on certain days, it will help create a united front.

  1. Helps To Boosts Corporate Culture

What is your corporate culture like? Perhaps you will decide on branded chinos and collared shirts? Or maybe t-shirts and funky caps are more your style? Branded uniforms are a great way to showcase your company’s culture to the staff as well as for all visitors to see.

  1. Helps To Create External Brand Ambassadors

Do you have loyal customers who are not only excited about, but also invested in your business? You can give branded clothing items away. Or why not sell them at your business. This way, you will be contributing to brand awareness by creating external brand ambassadors for your company.

  1. Makes It Easy To Identify Employees

Matching apparel makes employees easy to identify and it creates a sense of cohesion within your company.

  1. Unique Corporate Gifts

You can give away branded clothing as corporate gifts during networking events, exhibitions, conferences and expos or when you have client meetings. Everybody loves free clothing and high-quality apparel is something that they will appreciate and use.

Get in touch with Minuteman Press, a professional printing company in Stellenbosch that supplies branded Barron company clothing.

The Business Card is here to Stay

October 2, 2018

Did you know that Stellenbosch is in the Western Cape, and indeed South Africa’s, prime tourism destination and the heart of the country’s wine industry?

Times have changed and in today’s digital age, some people think that business cards are no longer relevant. This is understandable considering that it’s now so easy to find someone’s contact details online. However, the reality on the ground is that many companies are still investing in business cards for their staff. Here are some reasons why this is so:

  • It is Corporate Practice

Whether you’re at an industry conference, an exhibition or a client meeting, exchanging business cards is seen as a formality. Whether you think this is an outdated approach to business meetings or not, the fact remains that you or your employees may seem a bit out of place if you don’t have a business card to exchange.

  • Be in a Class of Your Own

There are undoubtedly competitors in your industry who offer similar products or services to yours. What makes your business different? You can use your business cards to differentiate your company from your competitors. Make sure your corporate culture and unique selling proposition shine through in the design of your business cards.

  • Be Remembered

Many people go to meetings and events, meet new people, and within a few short hours, they have already forgotten the person’s name. Make sure that potential clients are still able to contact you by handing out a business card. This will make it much easier for a forgetful network contact to recall your name and send you an email.

  • Make Your Contact Details Easily Accessible

When networking with people, you may notice that not everybody is comfortable getting to know new people or asking them about their business. A business card with your full name and company website can make it easy for people to research you in their own time.

Contact Minuteman Press, a leading printing company in Stellenbosch that will help you with everything from business card design to business card printing.

 

Choose Mechanic Overalls for Your Workshop and Enjoy the Benefits

September 29, 2018

Did you know that Stellenbosch is one of the most beautiful towns in South Africa, with majestic mountains and bountiful vineyards surrounding the town with views guaranteed to inspire awe?

What is the preferred choice between overalls and pants as protective clothing for mechanics? Many mechanics who have learned the hard way (by ruining many items of clothing) opt for wearing overalls while working in the service bay. At Minuteman Press in Stellenbosch, we are often tasked with the branding of workshop uniforms and have found that overalls are a firm favourite for those working in the industry.

Advantages of Choosing Overalls as Protective Clothing in the Workshop 

Grease, grime, oil and chemicals need to be contended with in the workshop. Mechanics must all work on the floor or crawl under vehicles to get things done. Below are a few top benefits of choosing overalls:

  • Overalls provide practical protection from shoulders to ankles in a one-piece unit.
  • Branded overalls turn mechanics into walking billboards for the business. They provide a great way for you to advertise your business and for your mechanics to feel part of a team (and proud of the brand).
  • The long sleeve overalls provide protection for the arms against fuel, chemicals, and friction when having to work underneath vehicles.
  • Overalls are comfortable and cool to wear due to their design and loose fit. Many mechanics prefer a one-piece unit instead of having to wear pants, a belt, and a shirt.

Contact Your Local Printing Company About Branding Your Mechanic’s Overalls

It is highly recommended that you speak with your local printing company in Stellenbosch to discuss the many benefits of branded overalls and how to arrange such branding for your business. Protective clothing that you choose for your workforce can serve a dual-purpose:

  • Enjoy the protective element, and
  • Utilise the advertising opportunity.

Unite your team with branded Barron overalls designed to benefit both your workforce and your business.

Contact Minuteman Press in Stellenbosch via email or telephone today and learn more about branding overalls and other promotional gear and items.

What’s in Store for the Corporate Clothing Industry?

August 27, 2018

Did you know that Stellenbosch’s streets are lined with some of the most beautiful surviving examples of Cape Dutch, Georgian and Victorian architecture in the Cape?

Although ‘Trend forecasting’ often gets used in the financial sense it is also used in other industries. Everyone from interior designers to fashion experts and product innovators can predict the future of their industries based on changes in the market. Here are a few trends in the corporate clothing market that you should take note of:

  • Changing in Styles

In the past, corporate clothing was generally limited to golf shirts, t-shirts, and caps. Companies are increasingly looking for ways to differentiate themselves from the competition, which means that corporate clothing manufacturers are vastly expanding their ranges. Some of the latest trending items include polo shirts, beanies, scarves and branded sportswear. If you are considering investing in corporate clothing for your employees, be sure to take your time browsing through clothing catalogues before you make your decision. You will be amazed by the sheer number of options available on the market today!

  • Individualised Options

While some employees will regard corporate clothing as a perk, others may not like the idea of wearing something that can be seen as a ‘uniform’. In this case, it’s great to be able to give employees options so that they can use their branded clothes as an opportunity to express their individuality. Instead of only having a few options in one colour, why not have a few different patterns and styles designed in various shades of your corporate colours. This will get employees involved in the creative process and give them a sense of ownership.

Contact Minuteman Press, a reputable printing company in Stellenbosch that specialises in uniform design and branded Barron uniforms. If you want to invest in a few show-stopping items that will boost the morale of employees and increase brand recognition.

Use Promotional Clothing for Branding Your Business

July 28, 2018

Did you know that Stellenbosch has one of the most modern experimental wineries in the world?

Branded clothing has a huge impact on how people view your business, and there are a variety of clothing items that you can use. Whether you’re investing in t-shirts that are worn on certain occasions or corporate attire that is worn daily, there are many reasons why this can be the perfect branding exercise for your business. Here are just a few:

  • Gives a Professional Look

Enforcing a dress code in a workplace can be tough. Especially in places like South Africa, where people come from different cultures and are spread across various social economic levels. It is virtually impossible to prescribe to people what constitutes ‘appropriate work attire’. Branded uniforms put everyone on the same level and give your work environment a professional look.

  • Your Brand Name is Extended

If people are wearing branded Barron clothing with your company name and logo on it to work, then they’re undoubtedly wearing it when they’re out-and-about after office hours as well. Branded clothing can be a great conversation starter as people may wonder which company a person works for. This gives your employees an opportunity to talk about their jobs and their career goals. It also helps visitors identify your staff easily.

  • Excellent Corporate Gift Ideas

Clothes are great corporate gift ideas. You can have corporate clothing designed according to the image that you want your company to present and give these away to valuable clients as presents.

Contact Minuteman Press, a printing company in Stellenbosch that specialises in branded Barron clothing for more information.

The Different Types of Safety Shoes for Different Job Roles

June 27, 2018

Did you know that way back in 1710 Stellenbosch experienced a huge fire that burnt down most of the town’s buildings?

In the past, ‘safety boots’ conjured up images of unsightly black boots that were worn on construction sites. Corporate clothing manufacturers have vastly upgraded the designs, look and feel of a number of safety boots to make sure they’re not only more comfortable than ever before, but also much better looking. Here’s a brief overview of the different types of safety shoes that are available:

  • Safety-Toed Shoes

People working in factories and other industrial environments are all too aware of the hazards that can arise from moving heavy equipment around. Safety-toed shoes have a special reinforced section that creates a hardened cap around the toe section of shoes.

  • Steel Insole Shoes

Shoes with steel insoles are used to keep a person’s foot stabilized. If for example, a person has to push pedals on an industrial lifting equipment, the steel insole shoes can prevent the foot from shifting. This will help to avoid joint and bone problems that may arise from having your foot angled and pressured in certain positions.

  • Electric Hazard Shoes

Some safety shoes have been designed to reduce the risk of an electric shock. Electrical hazards can pose many risks on site. So, if workers are moving between wiring, electrical devices, and other high voltage equipment, then electric hazard shoes should be worn.

Regardless of the types of hazards in your work environment, you need to make sure that your workers are wearing the appropriate safety boots to help them perform their jobs safely. Minuteman Press is a printing company in Stellenbosch that can offer you a wide variety of branded Barron safety boots. Contact us to learn more today.

What Kind of Equipment do Security Guards Need?

May 26, 2018

Did you know that Stellenbosch is one of the most beautiful towns in South Africa?

Security guards are a prominent feature in many parts of our country. Rising crime rates have led to businesses, residential complexes and homeowners investing in hiring security guards to protect themselves, their staff and their families.

If you have appointed security guards, then you will need to make sure that they have the right equipment for the job. Here’s a brief overview of what they will need:

  • Uniforms

Branded uniforms will help the staff and residents identify security guards. Not only will this help them spot any unauthorized people on the property, but it will also show them who they can turn to if they need help. The uniforms should be comfortable and have the word ‘security’ on them, as well as a logo if needed.

  • The right footwear

Security guards are on their feet for many hours of the day. You need to make sure that they are wearing comfortable footwear, which means quality shoes. If security guards are required on construction sites, then you may also have to invest in protective safety boots to protect them from safety hazards and dangers.

  • Tools

The type of work that the security guard does will impact the equipment and tools that you need to invest in. If they are working night shifts, then you will need a flashlight. You may also consider a belt that can hold a flashlight, pen, whistle or other items that they will have to have on hand.

Minuteman Press is a printing company in Stellenbosch that will help you with uniform design and branded Barron uniforms. Contact us for more information today.

What to Do with Those Business Cards After an Event

April 27, 2018

Stellenbosch offers a huge selection of accommodation establishments matching all budgets. From historic Cape Dutch homesteads to modern, luxurious accommodation. It is also home to one of the biggest tourist attractions in the Western Cape – namely, the Stellenbosch Wine Routes.

After a conference, exhibition, client meeting or other networking events, many people are left with more business cards than they care to process. Some people you meet will immediately be categorised as potential business contacts. But what about all the industry contacts that you just know you won’t be doing business with soon?

Instead of leaving all these business cards in your car or stuffing them into a desk drawer, use this as a golden opportunity to start building your network. Here are some things you can do to help you make the most of this opportunity:

  • Google their name

A business card doesn’t really give you a lot of information. You may be surprised to discover that the person who came across as “average” is actually a well-respected person in the industry. Do a quick Google search to find out what’s being written about the person before you decide to discard the business card.

  • LinkedIn Search

LinkedIn is a great place to do a bit of research on a person. Here you can get a neat overview of someone’s work history and experience, where they studied, who their contacts in the industry are and what type of skills they are endorsed for by their peers.

  • Digitally Archive the Info and Reach Out

It’s tough to keep track of names and contacts. So, make sure you are capturing the information digitally. Also, be sure to reach out via email if it’s someone that you want to connect with in the future.

Ensure that your own business cards are memorable. Contact Minuteman Press, the printing company in Stellenbosch for business card design and printing services today.

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