What are the Advantages of Using Flyers for Advertising?

July 9, 2018

Did you know that Fourways was established due to its location at the intersection of the R511 and Witkoppen Road, which allow convenient access to the N1?

Are you planning to launch an advertising campaign for your business or a specific product? Are you not sure what advertising tools to use? Well, flyers are a great tool for this. As a versatile printing company in Fourways, Minuteman Press often gets tasked with printing everything from banners and business cards to invites and catalogs. Flyer printing, however, is still one of the best ways for business owners and marketers to get the most out of their campaigns. Here are a few advantages of using flyers for your advertising:

  • Targeted Marketing Strategy

If you know that you want to target people in a specific location or in a specific age group, then flyer printing is the way to go. Instead of investing in a print ad in a magazine that could or could not get seen by your potential customers, you can choose exactly where and when you are going to distribute your flyers.

  • Flyers are Cost-Effective

Many printing companies, including Minuteman Press in Fourways, offer in-house flyer design services. Saving on graphic design and hiring an affordable printing company means that your flyer marketing campaign won’t cost you an arm and a leg. If you’re looking for a cost-effective, high-impact marketing solution, then flyer printing is it.

  • Flyers Help Raise Brand Awareness

In today’s day and age, most people hop online to find the products or services they need. There could be many people in your vicinity that need the solutions your business offers, but they simply aren’t aware of your company, and they might not be finding you online. A simple flyer campaign is a great way to introduce your company to more people and raise your brand awareness.

What to Do with Those Business Cards after an Event

June 8, 2018

Did you know that the district of Fourways is made up of eight suburbs and three estates namely Magaliessig (aka Little Fourways), Norscot, Greater Fourways, Norscot Slopes, Lonehill and Beverley, Craigavon, Broadacres suburbs and the estates are Cedar Lakes, Fourways Gardens, Dainfern, Dainfern Valley and Dainfern Ridge?

After a conference, exhibition, client meeting or other networking events, many people are left with more business cards than they care to process. Some people you meet will immediately be categorised as potential business contacts. But what about all the industry contacts that you just know you won’t be doing business with soon?

Instead of leaving all these business cards in your car or stuffing them into a desk drawer, use this as a golden opportunity to start building your network. Here are some things you can do to help you make the most of this opportunity:

  • Google their name

A business card doesn’t really give you a lot of information. You may be surprised to discover that the person who came across as “average” is actually a well-respected person in the industry. Do a quick Google search to find out what’s being written about the person before you decide to discard the business card.

  • LinkedIn Search

LinkedIn is a great place to do a bit of research on a person. Here you can get a neat overview of someone’s work history and experience, where they studied, who their contacts in the industry are and what type of skills they are endorsed for by their peers.

  • Digitally Archive the Info and Reach Out

It’s tough to keep track of names and contacts. So, make sure you are capturing the information digitally. Also, be sure to reach out via email if it’s someone that you want to connect with in the future.

Ensure that your own business cards are memorable. Contact Minuteman Press, your printing company in Fourways, for business card design and printing services today.

How Corporate Clothing Benefits Your Brand Identity

May 8, 2018

Did you know that Fourways is the fastest developing commercial and residential hub in the northern region of Sandton, Johannesburg?

In the past, people used to think of corporate clothing in the same way that they thought of the unsightly school uniforms from decades ago: ugly and restrictive. Today, however, clothing manufacturers continue to launch fashionable, comfortable and sophisticated items that make corporate clothing a great perk to have. An added benefit is that it boosts your brand’s identity. Here’s how:

  • A Knock-On Effect to Your Employees

Corporate clothing unites the workers in a business. It gives them something to distinguish themselves from other workers in the region, it eliminates the stress involved in buying and deciding what to wear every day and it places everyone on the same level. This can spill over into company branding objectives by boosting morale and creating cohesion among the staff.

  • Increase Brand Awareness to The Public

If your staff is wearing corporate clothing to work, then they are undoubtedly seen in these items when they are out-and-about as well. Designing great looking and great fitting corporate clothing that can be worn to sporting events and social functions will raise your brand awareness to the public. People who see your logo and corporate colours will be able to experience the enthusiasm of your corporate culture, which will contribute to your brand identity and brand-building goals.

  • Establish Authority and Trust

When you invest in items that reflect your corporate culture, it will create a golden thread that ties your company’s corporate culture with the faces that customers see at your place of business. The colour scheme, designs and patterns that you choose will establish authority and trust in your brand.

Minuteman Press in Fourways is a printing company specialising in branded Barron company clothing. Contact us for more information today.

Top Kitchen Safety Tips

April 9, 2018

Did you know that the district referred to as Fourways is the fastest-developing commercial and residential hub in northern Sandton, north of Johannesburg, South Africa?

Both commercial and residential kitchens can be a dangerous place. Everything from open flames and sweltering hot oven plates to sharp knives and cutlery may pose serious health and safety risks. Here are a few top kitchen safety tips to keep you and others safe:

  • Kids and Pets Shouldn’t Be in The Kitchen

Kids and pets can easily become a distraction for people who are cooking. If you are trying to teach your child to cook, make sure you have age-appropriate recipes and that you teach him or her about safety in the kitchen. Also, make sure that you can give the child your full attention while you cook together.

  • Wear protective clothing

The right clothing will go a long way in saving you from serious injuries. Shoes, for example, are essential. Also avoid tops with long, loose-fitting sleeves. Remember that synthetic fabric can easily catch fire, so make sure the clothing you wear is appropriate for kitchen use. Hot pads are a must-have for anyone who will be moving pots, pans and bowls around the kitchen. Keep these close by and don’t be tempted to lift and move bowls with your bare hands.

  • Take Your Time and Work Methodically

Watching MasterChef can give the impression that your cooking should happen within a very tight deadline. Even if your family members are anxiously waiting to eat, don’t rush about the kitchen – this is when accidents happen. Whether you’re cutting vegetables or stirring a batter, take your time and give each task your focused attention.

Minuteman Press in Fourways is a printing company that can give you the branded overalls and protective Barron clothing you need for the kitchen. Contact them for more information today.

Do You Still Need a Business Card?

March 9, 2018

Fourways is where all the hustle and bustle of happens. Main attractions in Fourways include The Fourways Mall, Montecasino and the Fourways Crossing. It is a fast developing commercial and residential hub at the heart of Johannesburg.

In today’s digital age, it’s so easy to find someone’s contact details that one may start to wonder whether business cards are even necessary. As a printing company in Fourways, we know all too well that companies are still investing in business cards for their staff and here’s why:

  • Corporate Etiquette

Whether you’re at an industry conference, an exhibition or a client meeting, exchanging business cards is seen as a formality. Whether you think this is an outdated approach to business meetings or not, the fact remains that you or your employees may seem a bit out of place if you don’t have a business card to exchange.

  • Stand Out from The Competition

There are undoubtedly competitors in your industry who offer similar products or services to yours. What makes your business different? You can use your business cards to differentiate your company from your competitors. Make sure your corporate culture and unique selling proposition shine through in the design of your business cards.

  • Stay Top of Mind

Many people go to meetings and events, meet new people, and within a few short hours, they have already forgotten the person’s name. Make sure that potential clients are still able to contact you by handing out a business card. This will make it much easier for a forgetful network contact to recall your name and send you an email.

  • Make Yourself Easy to Research

When networking with people, you may notice that not everybody is comfortable getting to know new people or asking them about their business. A business card with your full name and company website can make it easy for people to research you in their own time.

Minuteman Press in Fourways will help you with everything from business card design to business card printing. Contact us for more information today.

Corporate Gifts for Your Business

February 9, 2018

Your company’s annual calendar is undoubtedly filled with everything from conferences and expos to networking events, client meetings, office celebrations and sports days. Corporate gifts are something that you should think about and invest in ahead of time so that you always have a unique way to welcome and show appreciation to your clients and potential clients.

  • Everyone Loves a Freebie

Everyone likes to get something useful for free. While you can easily print your logo on any old item, consider promotional products that people will really use. If you are investing in promotional products, then there are many branded items that Minuteman Press can offer you:

  • Magnets
  • Pens
  • Pencils
  • Trade show supplies
  • Mugs and cups
  • Bags
  • A variety of gift items
  • Memorable Thank You’s

Corporate gifts will help you to thank your customers and staff in a fun and unique way. Honour their milestones and celebrate their achievements with custom gifts that you will be proud to give out.

  • Brand Awareness

Besides having the ability to give out high-quality items, you will also be increasing your brand awareness. Minuteman Press can print your logo on items that reflect your corporate culture and business. When these items are used or worn, more people will be exposed to your brand and business. Many people also see promotional products as an alternative to business cards, because it’s something that can be kept on a person is constantly in front of a customer.

Don’t delay when it comes to investing in corporate gifts and promotional products. Contact Minuteman Press in Fourways for more information today.

Make Your Brand Rock with these Business Card Design Tips

January 9, 2018

Do you print your business cards and store them away in your drawer or your car? That would be a waste.  As a business owner, entrepreneur or sales person, going about your daily business – whether it’s a gym class, a networking event or a family gathering – means that you will often encounter potential clients. Here are a few business card design tips that will not only ensure you carry your business cards with you at all times, but that you will be proud to give them to people:

  • Think About the Concept

While a business card is essentially a way to give people your contact information, it’s also a low-cost and high-impact way to introduce your corporate culture and brand. Consider the pictures that you choose (if you choose any), the textures, the font as well as the general look and feel. Talk to a graphic designer about either a minimalist and elegant look vs a fun and upbeat design option. Remember, your business card should reflect your personality and brand.

  • Size and Orientation

You don’t have to stick to the stock standard size and orientation. Most business cards are 84 mm by 55 mm, but you can make them smaller or larger depending on your goals. Just keep in mind that larger business cards may not be able to fit into a person’s wallet. Play around with landscape and portrait design options to come up with something memorable.

Minuteman Press is a printing company in Fourways that can help you with business card design and business card printing. Contact us for more information today.

What Kind of Equipment do Security Guards Need?

December 8, 2017

Security guards are a prominent feature in many parts of our country. Rising crime rates have led to businesses, residential complexes and home owners investing in hiring security guards to protect themselves, their staff and their families.

If you have appointed security guards, then you will need to make sure that they have the right equipment as well as corporate clothing for the job. Here’s a brief overview of what they will need:

  • Uniforms

Branded uniforms will help the staff and residents identify security guards. Not only will this help them spot any unauthorised people on the property, but it will also show them who they can turn to if they need help. The uniforms should be comfortable and have the word ‘security’ on them, as well as a logo if needed.

  • The right footwear

Security guards are on their feet for many hours of the day. You need to make sure that they are wearing comfortable footwear, which means quality shoes. If security guards are required on construction sites, then you may also have to invest in protective safety boots to protect them from safety hazards and dangers.

  • Tools

The type of work that the security guard does will impact the equipment and tools that you need to invest in. If they are working night shifts, then you will need a flash light. You may also consider a belt that can hold a flash light, pen, whistle or other items that they will have to have on hand.

Minuteman Press is a printing company in Fourways that will help you with uniform design and branded uniforms. Contact us for more information today.

Why your business still needs self-inking stamps

November 9, 2017

There are so many reasons why you will need a self-inking stamp for your business in Fourways although, in this day and age of digitalisation, it may not seem necessary to invest in good old-fashioned office stationery. However, it’s because of the digital age that printed paper is considered even more special. Here are reasons why your business needs self-inking stamps:

  1. Quickly add your logo
    You can have a custom-made self-inking stamp of your company’s logo and use it to stamp on anything to do with your business. Create some shabby-chic price tags with some craft board and your trusty stamp. You could even use it on postcards for a cost-effective compliment slip – there is so much you can do.
  2. Give yourself reminders
    Whether something is “Urgent” or “Paid”, a self-inking stamp will remind you that something needs your attention: when receiving mail, quickly stamp out the ones you need to tend to urgently with red ink and avoid double-paying a bill by stamping “Paid” on the paid bills. Just one (or more) less thing to worry about.
  3. Create a packing slip
    If you’re sending out a parcel you will need a packing slip inside with details of the contents. Keep things simple with a handwritten slip and a stamp with your company’s details on it. Even the biggest online stores include handwritten notes these days – it just seems more special and shows attention to detail.
  4. Add your return address to envelopes
    Printing out tons of custom envelopes that you may only use occasionally, isn’t cost-effective. Rather use brown or white envelopes and when sending something in the post, stamp your business address on the envelope – a self-inking stamp quickly and efficiently getting the job done.

Self-inking stamps are all about efficiency. Order your custom-made stamps from Minuteman Press in Fourways. We have every service your business needs, printing business cards, presentation folders, flyers and much more. Contact us for more information.

Full colour printing is affordable thanks to new technologies

October 7, 2017

As any marketing or advertising professional will tell you, full colour printing will take your branding and designs to the next level. There’s nothing quite like rich, vibrant and vivid colours to grab the attention of your target audience.

While most people agree than black and white copies simply do not compare to colour when it comes to make an impression, many people think that full colour printing is very pricey. Today, colour prints are more affordable than ever, thanks to modern technology and new printing techniques.

The advent of new technologies like digital printing has brought down the cost of full colour printing. Unlike traditional litho printing, digital laser printing does not require a costly set up. This makes it a cheaper and more efficient way to get your colourful prints.

Outsource to full colour printers in Fourways

It is no longer necessary for you to spend hundreds of thousands setting up a professional printing room for your communication. Instead you can outsource your printing and copying needs to a reliable printing shop and cut down on your marketing budget.

Adding colour to your marketing materials, such as brochures, flyers and catalogues is the best way to showcase your products and services. Bright colours will make your marketing materials more visually appealing and your customers will want to take a closer look.

While black and white copies are sufficient for simple business communication, you need colour if you want to market your products. Black and white copies simply do not do justice to images of your products and services.

For more information about full colour printing in Fourways, contact Minuteman Press today!

Next Page »