Make Your Brand Rock with these Business Card Design Tips

January 9, 2018

Do you print your business cards and store them away in your drawer or your car? That would be a waste.  As a business owner, entrepreneur or sales person, going about your daily business – whether it’s a gym class, a networking event or a family gathering – means that you will often encounter potential clients. Here are a few business card design tips that will not only ensure you carry your business cards with you at all times, but that you will be proud to give them to people:

  • Think About the Concept

While a business card is essentially a way to give people your contact information, it’s also a low-cost and high-impact way to introduce your corporate culture and brand. Consider the pictures that you choose (if you choose any), the textures, the font as well as the general look and feel. Talk to a graphic designer about either a minimalist and elegant look vs a fun and upbeat design option. Remember, your business card should reflect your personality and brand.

  • Size and Orientation

You don’t have to stick to the stock standard size and orientation. Most business cards are 84 mm by 55 mm, but you can make them smaller or larger depending on your goals. Just keep in mind that larger business cards may not be able to fit into a person’s wallet. Play around with landscape and portrait design options to come up with something memorable.

Minuteman Press is a printing company in Fourways that can help you with business card design and business card printing. Contact us for more information today.

What Kind of Equipment do Security Guards Need?

December 8, 2017

Security guards are a prominent feature in many parts of our country. Rising crime rates have led to businesses, residential complexes and home owners investing in hiring security guards to protect themselves, their staff and their families.

If you have appointed security guards, then you will need to make sure that they have the right equipment as well as corporate clothing for the job. Here’s a brief overview of what they will need:

  • Uniforms

Branded uniforms will help the staff and residents identify security guards. Not only will this help them spot any unauthorised people on the property, but it will also show them who they can turn to if they need help. The uniforms should be comfortable and have the word ‘security’ on them, as well as a logo if needed.

  • The right footwear

Security guards are on their feet for many hours of the day. You need to make sure that they are wearing comfortable footwear, which means quality shoes. If security guards are required on construction sites, then you may also have to invest in protective safety boots to protect them from safety hazards and dangers.

  • Tools

The type of work that the security guard does will impact the equipment and tools that you need to invest in. If they are working night shifts, then you will need a flash light. You may also consider a belt that can hold a flash light, pen, whistle or other items that they will have to have on hand.

Minuteman Press is a printing company in Fourways that will help you with uniform design and branded uniforms. Contact us for more information today.

Why your business still needs self-inking stamps

November 9, 2017

There are so many reasons why you will need a self-inking stamp for your business in Fourways although, in this day and age of digitalisation, it may not seem necessary to invest in good old-fashioned office stationery. However, it’s because of the digital age that printed paper is considered even more special. Here are reasons why your business needs self-inking stamps:

  1. Quickly add your logo
    You can have a custom-made self-inking stamp of your company’s logo and use it to stamp on anything to do with your business. Create some shabby-chic price tags with some craft board and your trusty stamp. You could even use it on postcards for a cost-effective compliment slip – there is so much you can do.
  2. Give yourself reminders
    Whether something is “Urgent” or “Paid”, a self-inking stamp will remind you that something needs your attention: when receiving mail, quickly stamp out the ones you need to tend to urgently with red ink and avoid double-paying a bill by stamping “Paid” on the paid bills. Just one (or more) less thing to worry about.
  3. Create a packing slip
    If you’re sending out a parcel you will need a packing slip inside with details of the contents. Keep things simple with a handwritten slip and a stamp with your company’s details on it. Even the biggest online stores include handwritten notes these days – it just seems more special and shows attention to detail.
  4. Add your return address to envelopes
    Printing out tons of custom envelopes that you may only use occasionally, isn’t cost-effective. Rather use brown or white envelopes and when sending something in the post, stamp your business address on the envelope – a self-inking stamp quickly and efficiently getting the job done.

Self-inking stamps are all about efficiency. Order your custom-made stamps from Minuteman Press in Fourways. We have every service your business needs, printing business cards, presentation folders, flyers and much more. Contact us for more information.

Full colour printing is affordable thanks to new technologies

October 7, 2017

As any marketing or advertising professional will tell you, full colour printing will take your branding and designs to the next level. There’s nothing quite like rich, vibrant and vivid colours to grab the attention of your target audience.

While most people agree than black and white copies simply do not compare to colour when it comes to make an impression, many people think that full colour printing is very pricey. Today, colour prints are more affordable than ever, thanks to modern technology and new printing techniques.

The advent of new technologies like digital printing has brought down the cost of full colour printing. Unlike traditional litho printing, digital laser printing does not require a costly set up. This makes it a cheaper and more efficient way to get your colourful prints.

Outsource to full colour printers in Fourways

It is no longer necessary for you to spend hundreds of thousands setting up a professional printing room for your communication. Instead you can outsource your printing and copying needs to a reliable printing shop and cut down on your marketing budget.

Adding colour to your marketing materials, such as brochures, flyers and catalogues is the best way to showcase your products and services. Bright colours will make your marketing materials more visually appealing and your customers will want to take a closer look.

While black and white copies are sufficient for simple business communication, you need colour if you want to market your products. Black and white copies simply do not do justice to images of your products and services.

For more information about full colour printing in Fourways, contact Minuteman Press today!

Get a professional look with full colour printing in Fourways

September 9, 2017

There are a number of benefits to choosing full colour printing instead of black and white prints. The best part is that you don’t have to fork out lots of cash for colourful prints either, thanks to the great prices and discounts that you will get at your local Minuteman Press shop.

Why print in colour?

Compare the print of documents such as brochures, flyers and other print advertisements in full, bold colours to grey scaling. Implementing a more colourful appearance allows you to stand out from the crowd.

Colourful options are certainly more striking, which is the reason it has become a modern option for many businesses. Full colour printing makes a bold statement and when you partner with a printing company that uses advanced digital equipment, includes exceptional clarity. Depending on the requirements for copy, black and white options are seemingly outdated in comparison.

There is no doubt that opting for colourful images are the way to go. It creates enhanced depth as well as impact, which means increased brightness. Colours also allow for more attention to detail with the result that images appear to come alive. If you are looking for ways to draw attention to projects and really make images, designs and lettering “pop”, then consider printing in colour.

Create brand awareness through bold statements and variations of colours. Enhance your professional image and join the colourful trend when it comes to all of your printing needs. Give Minuteman Press in Fourways a call to find out more about our full colour printing services today!

A variety of envelopes to suit your business needs

August 7, 2017

Whatever kind of business you’re in, envelopes of different types, colours and sizes are a standard requirement. Minuteman Press, Fourways, stocks all popular envelopes used by South African businesses, and offers customised envelope design services and printing:

  • Commercial envelopes

Envelopes for business commonly come in a variety of standard dimensions and sizes. Commercial envelopes are unprinted and are usually either plain white or manila (buff) in colour. Commercial envelopes can be purchased with a transparent address window, which allows for the address to be printed with the envelope’s contents instead of written or printed on the envelope itself.

  • Document envelopes

Envelopes for sending documents, books, catalogues and manuscripts are typically large to ensure that contents do not need to be folded.

  • Padded envelopes

When there is a requirement to deliver fragile items that are not bulky and do not require a box, envelopes padded with bubble wrap are the perfect solution.

  • Speciality envelopes

Some envelope styles have been designed for specific commercial purposes. These may include envelopes with windows in non-standard placements, envelopes with dimensions to suit industry requirements, or ready printed envelopes for a specific purpose, e.g. wage packet envelopes.

  • Custom printed envelopes

For added professionalism, your business can order envelopes printed with your company’s logo and designed to match your visual identity. Customised envelopes are usually printed on high-quality stock.

If you are looking for a printing company in Fourways to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Fourways to get a printing quote.

Where to Distribute Your Flyers for the Most Impact

July 9, 2017

One of the most widely used print marketing materials is a flyer. They provide potential customers with more information about your enterprise.

Using Flyers for Marketing

Some of the most common ways to use flyers to generate leads and boost sales include:

  • Handed out by representatives of the company to potential customers
  • As a method of providing more information to clients
  • As a means of promoting special offers and sales

Flyers are usually printed in a calculated quantity for marketing the business, allowing companies to manage marketing budgets while enjoying high returns. Well targeted distribution makes leaflets cost-effective for small businesses.

 

Flyer Distribution 101

  1. When selecting the most impactful way to hand out your leaflets, assess the following:
  • What are the demographics of your target audience?
  • Will you find your target audience where they live, work, socialise or shop?
  • What does your target audience need to achieve your marketing goal?

Being clear on the above enables you to concentrate your delivery efforts more effectively.

  1. Possible places to share your flyers:
  • Inside packaged orders
  • Insert them into your local newspaper
  • In collaboration with complimentary businesses
  • At exhibitions and trades shows
  • Distribute to industry influencers
  1. When handing out flyers, make sure that you do more good than harm:
  • Check that it is not illegal or prohibited to distribute in your chosen spot.
  • Expect to bend down and pick up any dropped flyers – adding to litter gives a bad impression.

 

Minuteman Press Fourways will Produce Expertly Printed Flyers

If you are looking for a printing company in Fourways for leaflet printing and design, look no further than Minuteman Press, Fourways. For more information on our graphic design services, banner printing, colour copies and black-and-white printing, do not hesitate to contact us or request an online quote today!

Get your design services from Minuteman Fourways

June 9, 2017

Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction.  At Minuteman Press in Fourways, we provide design and graphic services.

 

Services offered

 

  1. Logo design:

Before you start thinking about designing a business card or picking colours for your letterhead, you need a logo. We have a team of designers you can consult to help develop a concept which best represents the corporate identity you want to exhibit.

 

  1. Company Identity / Image:

As a business, there are certain aspects you want to be identified with. Minuteman Fourways’ design services will help you create this image.

 

  1. Business Cards:

 Business cards come in handy to convey a lot of information about your company in a short space of time.

 

  1. Flyers:

 Flyers are ideal for when you want to convey messages about promotions you are running, specials on offer, etc.

 

  1. Advertising material:

No matter the type of advertising material you require; our design services will help you come up with full-colour or black-and-white advertising materials.

 

  1. Company Profiles:

A professionally designed company profile puts you in good stead when you must pitch to investors and other stakeholders. Talk to us to help you come up with a profile matching your needs.

 

  1. Brochures:

This is a great way to feature the products and services you have on offer. Brochures enable you to include more details about your offerings.

 

  1. Banners and flags:

They are ideal for your outdoor advertising and for those times when you are mobile.

 

  1. Business stationery:

It keeps your business brand in direct view of your customers.

 

If you are looking for a printing company in Fourways to handle all your printing requirements, from black-and-white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press, Fourways, to get a printing quote.

These Five Businesses Need Expert Flyer Printing Services

May 9, 2017

In this day of electronic transmission of data, reading information on a flyer is a treat for your eyes. No back-lighting, no tech-neck, no pop-up distractions – utter bliss! From the point of view of a business, flyer printing is a chance to get prospective customers to take a specific, chosen action.

A Well-Designed Flyer 

Consider using graphic design services to ensure the best results from your flyer marketing campaign. The content is important when creating your flyer. However, the design and full-colour printing are equally important.

Your flyer must identify your audience’s problem. It must then show them how your service is the solution to their problem. First, you need to grab their attention (and avoid having your flyer thrown away). For that, you must create a catchy heading that sparks interest (and shows a benefit).

The body of your flyer need not be long and tedious to read. Simply show what your unique selling proposition (USP) is – in other words: what makes you the best option available.

Finally, to guarantee that your flyer is an effective marketing tool, you need to direct your audience to act by giving a specific instruction and providing an offer.

Five Businesses that Need Flyers 

  1. Take-out and delivery – time to choose.
  2. Spas and beauty salons – select your ideal treatment.
  3. Carpet cleaners – local specials.
  4. Tree fellers – local specials.
  5. After sales information flyers for any product.

Minuteman Press, Fourways, will Produce Expertly Printed Flyers

If you are looking for a printing company in Fourways to design and print your flyers, look no further than Minuteman Press, Fourways. For more information, do not hesitate to contact us or request an online quote today!

Five handy uses for printed booklets

April 9, 2017

Even in the digital age, there is still plenty of room for printed booklets. Booklets are handy and easy to keep. They can be designed to your exact specifications. Think of them as little mini magazines that advertise your business. Here are five uses for printed booklets:

  1. Mini product catalogue
    You may be launching a brand-new range or a few new products and don’t want to reprint an entirely new catalogue. One way of saving on the costs is by printing a mini version of a product catalogue. You could also have multiple smaller catalogues if you have a range of products that would appeal to different target markets.
  2. Training manuals
    When you train new staff members, a booklet with helpful information is a good way to ensure your new employees have everything at their fingertips – very handy for easy reference if needed.
  3. Employee manual
    This is a great idea for bigger companies where company policies must be made known. Employees can keep their own manual and you will have peace of mind knowing that they have the information available to them.
  4. Company mini magazine
    This is step up from the usual company newsletter. Create a mini magazine to distribute to staff and clients. You can include company news, announce new hires and share what is important to you and your business.
  5. Adult colouring book
    Colouring books for grown-ups are all the rage. Why not create one that promotes your business while it entertains? Enlist the help of an illustrator to create some beautiful pages that will keep people entertained for hours.

 

Ready to get your custom-designed booklets printed? Chat to us at Minuteman Press Fourways, where we can assist you with all your printing needs. Contact us to learn more.

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