How To Successfully Gain A New Customer

February 11, 2019

Attracting new customers is the core objective of any business operation. It takes a lot of practice to get this right. The experts at Minuteman Press in Kyalami take you through a step-by-step guide on how to attract new customers using our newly launched marketing package – the Simple Business Builder.

Step 1: Prospecting 

When looking for prospective clients, you will need a few helpful resources at your disposal. Our top recommendations include rack cards, post cards and, of course, flyers. Think it is all about digital marketing? Think again! According to new stats, 71% of consumers do not pay attention to online advertisements.

Step 2: Initial Meeting and/or Info Gathering

When meeting your prospective client for the first time, do not forget to have your brochures and business cards in tow. Make sure they are of excellent quality – 72% of all business card recipients judge a company by the quality of their business card!

Step 3: In Person Follow-Up

Rack cards and branded notepads and pens can help to push a prospective client closer to making a conversion. Did you know that 89% of consumers are able to recall the advertiser behind a promotional product they received within the last two years?

Step 4: When They See You Around Town 

Magnetic vehicle signs and yard signs are great for helping to continue to generate brand awareness everywhere you go.

Step 5: Top of Mind Awareness

Ensuring that your business always remains top of mind should be a priority. Brochures, flyers and branded pens can aid in achieving this goal.

The Simple Business Builder Marketing Package 

Minuteman Press in Kyalami has made it possible for you to become a master at the game of gaining a customer with the help of the Simple Business Builder – a unique marketing package that offers the marketing resources you need at incredible discount prices. Get your hands on:

  • Flyers
  • Brochures
  • Presentation Folders
  • Business Cards
  • Posters
  • Pens
  • Carbonless Books
  • Vehicle Magnets
  • Notepads
  • Banners
  • Correx Signs

Contact us today to learn more and take advantage of the discounts offered to launch the Simple Business Builder.

Boost Brand Awareness With Vehicle Magnets In Kyalami

January 11, 2019

Did you know that 70% of consumers make important shopping decisions during their commute? What bigger reason could you possibly need in order to use your Kyalami Company’s vehicles in your marketing strategy for 2019 – and every year thereafter? Vehicle magnets are extremely affordable and easy to customise and will help to drive sales and interest in your brand without having to put in any extra effort whatsoever.

  • Vehicle Magnets Enhance Brand Awareness

The key to increasing your company’s bottom line is to ensure that your brand is always top of mind. Even if someone is not interested in your product or service right now, if they are aware of your brand and think favourably of it, there is a good chance that they will come to you in the future when they are interested in what you have to offer. Car magnets can boost these chances by enhancing brand awareness everywhere you go.

  • Branded Vehicle Magnets Are Versatile 

Unlike branded car stickers and decals, branded vehicle magnets are versatile in that they can be moved around as often as you wish without causing damage to the bodywork of the car. You can even store the car magnets until a later stage and re-use them without issue.

  • Vehicle Magnets Are Durable 

Branded vehicle magnets are made out of highly durable materials, which mean that they can withstand harsh weather conditions such as intense heat and heavy rain. Talk about a long-term investment worth every cent.

Where To Buy Car Magnets For Vehicle Marketing? 

Here at Minuteman Press in Kyalami, we specialise in helping you to build your business with marketing must-haves at discount prices. In our latest Simple Business Builder catalogue, we are offering you a chance to have two 2 300 mm x 500 mm vehicle magnets printed in full colour for just R397. Contact us today for more information or to place your order.

Calendar Printing Remains a Favourite of Many

December 6, 2018

There is no denying that the calendar has proven its mettle by withstanding the onslaught of the technology that threatens to render it archaic. Now that people have new ways of communication, scheduling meetings and planning events using digital calendars, one would have thought there is no place for printed calendars anymore. But, far from that, many businesses still invest in the good old-fashioned printed calendar.

Even with smartphones, apps and calendars that synch with our e-mail contacts, we still tend to stick to what works. The most effective digital tools can’t replace the printed calendar. SIMPLy, because it’s how people choose to mentally and logistically plan their days.

If you are a business looking for a high-impact, affordable and long-lasting way to market your brand, then consider a printed calendar. Minuteman Press in Kyalami is a printing company that specialises in promotional calendar printing. Whether you are looking for a wall-mounted calendar, diaries or another type of calendar, we can help you design and print the calendars.

When compared to other promotional items such as brochures, flyers or pens that are designed to expire after short periods of time, promotional calendars serve as a promotional tool for the entire year. You can also choose to include photos of some of your top products as part of the design.

Get in touch with Minuteman Press, a leading printing company in Kyalami that specialises in calendar printing.

The Business Card is here to Stay

October 6, 2018

Did you know that Castle Kyalami, formerly a tourist attraction and hotel, was purchased by the Church of Scientology in March 2008?

Times have changed and in today’s digital age, some people think that business cards are no longer relevant. This is understandable considering that it’s now so easy to find someone’s contact details online. However, the reality on the ground is that many companies are still investing in business cards for their staff. Here are some reasons why this is so:

  • It is Corporate Practice

Whether you’re at an industry conference, an exhibition or a client meeting, exchanging business cards is seen as a formality. Whether you think this is an outdated approach to business meetings or not, the fact remains that you or your employees may seem a bit out of place if you don’t have a business card to exchange.

  • Be in a Class of Your Own

There are undoubtedly competitors in your industry who offer similar products or services to yours. What makes your business different? You can use your business cards to differentiate your company from your competitors. Make sure your corporate culture and unique selling proposition shine through in the design of your business cards.

  • Be Remembered

Many people go to meetings and events, meet new people, and within a few short hours, they have already forgotten the person’s name. Make sure that potential clients are still able to contact you by handing out a business card. This will make it much easier for a forgetful network contact to recall your name and send you an email.

  • Make Your Contact Details Easily Accessible

When networking with people, you may notice that not everybody is comfortable getting to know new people or asking them about their business. A business card with your full name and company website can make it easy for people to research you in their own time.

Contact Minuteman Press,  a leading printing company in Kyalami that will help you with everything from business card design to business card printing.


Reasons to Choose Mechanic Overalls for Your Workshop

September 12, 2018

Did you know that it was only after 1987 that the pressures of commercialism changed Kyalami into a shadow of its former self in terms of the car racing sport facilities?

What is the preferred choice between overalls and pants as protective clothing for mechanics? Many mechanics who have learned the hard way (by ruining many items of clothing) opt for wearing overalls while working in the service bay.  At Minuteman Press in Kyalami, we are often tasked with the branding of workshop uniforms and have found that overalls are a firm favourite for those working in the industry.

Advantages of Choosing Overalls as Protective Clothing in The Workshop 

Grease, grime, oil, and chemicals need to be contended with in the workshop. Mechanics must all work on the floor or crawl under vehicles to get things done. Below are a few top benefits of choosing overalls:

  • Overalls provide practical protection from shoulders to ankles in a one-piece unit.
  • Branded overalls turn mechanics into walking billboards for the business. They provide a great way for you to advertise your business and for your mechanics to feel part of a team (and proud of the brand).
  • The long sleeve overalls provide protection for the arms against fuel, chemicals, and friction when having to work underneath vehicles.
  • Overalls are comfortable and cool to wear due to their design and loose fit. Many mechanics prefer a one-piece unit instead of having to wear pants, a belt, and shirt.

Contact Your Local Printing Company About Branding Your Mechanic’s Overalls

It is highly recommended that you speak with Minuteman Press, your local printing company in Kyalami to discuss the many benefits of branded overalls and how to arrange such branding for your business. Protective clothing that you choose for your workforce can serve a dual-purpose:

  • Enjoy the protective element, and
  • Utilise the advertising opportunity.

Unite your team with branded Barron overalls designed to benefit both your workforce and your business.

Contact us to learn more about branding overalls and other promotional gear and items in Kyalami.

Print Business Cards for Your Home Business

August 12, 2018

Did you know that the Kyalami Kart Circuit is the Premier Corporate Karting facility in Gauteng, catering for any size function?

Do you run a home business and you are not sure if investing in business cards is something you should consider? Well, here is some news for you. Whether you’re a one-man start-up or whether you are looking to expand soon, it’s vital that you invest in business cards. Here are the top three advantages of having business cards designed by Minuteman Press in Kyalami for your home business:

  1. Shows Professionalism

Professional decorum still plays a huge part in the way corporates interact in South Africa. Whether you’re meeting a client for the first time or attending an industry event, it is often considered polite to exchange business cards before you start talking business.

  1. Boost Brand Awareness

Business card designers can help you come up with a business card design that will set you apart from your competition. Many people opt for stock-standard business cards with their name and contact details. However, putting in the extra effort and carefully considering your colour schemes, images (if you use any) and finishing can boost the brand awareness and recollection of your business, which will prove to be invaluable to your business in the long run.

  1. Promote Company Image

You need to present your company as a complete and unique package. Whether you’re running your business from your garage or a glass-tower in the centre of the city, people expect you to have a logo, company name, job title and contact information.

Get in touch with Minuteman Press, your printing company in Kyalami today. We specialise in business card design and printing. We will come up with a unique, out-of-the-box way for you to present your brand and contact details. Minuteman Press will make the entire design process simple and straightforward.

Want to Boost your Brand? Try Promotional Clothing!

July 12, 2018

Did you know that the gorgeous South African Lipizzaners are situated in the small holdings of Kyalami?

Nothing boosts your business brand quite the way branded clothing does. The impact that branded clothing has on the way people view your business is huge. Whether you’re investing in t-shirts that are worn on certain occasions or corporate attire that is worn daily, there are many reasons why this can be the perfect branding exercise for your business. Here are just a few:

  • You Look Professional

Enforcing a dress code in a workplace can be tough. Especially in places like South Africa, where people come from different cultures and are spread across various social economic levels. It is virtually impossible to prescribe to people what constitutes ‘appropriate work attire’. Branded uniforms put everyone on the same level and give your work environment a professional look.

  • Your Brand Name is Extended

If people are wearing branded clothing with your company name and logo on it to work, then they’re undoubtedly wearing it when they’re out-and-about after office hours as well. Branded clothing can be a great conversation starter as people may wonder which company a person works for. This gives your employees an opportunity to talk about their jobs and their career goals. It also helps visitors identify your staff easily.

  • Makes for Great Corporate Gift Ideas

Clothes are great corporate gift ideas. You can have corporate clothing designed according to the image that you want your company to present and give these away to valuable clients as presents.

For more information contact Minuteman Press, a printing company in Kyalami that specialises in branded Barron clothing.

The Advantages of Using Flyers for Advertising

June 12, 2018

Did you know that Kyalami means “my home” in Zulu?

As a versatile printing company, Minuteman Press often gets tasked with printing everything from banners and business cards to invites and catalogs. Flyer printing, however, is still one of the best ways for business owners and marketers to get the most bang for their buck. Here are a few advantages of using flyers for your advertising:

  • Strategic Marketing Initiatives

If you know that you want to target people in a specific location or in a specific age group, then flyer printing is the way to go. Instead of investing in a print ad in a magazine that could or could not get seen by your potential customers, you can choose exactly where and when you are going to distribute your flyers.

  • Cost-Effective

Many printing companies, including Minuteman Press, the printing company in Kyalami, offer in-house flyer design services. Saving on graphic design and hiring an affordable printing company means that your flyer marketing campaign won’t cost you an arm and a leg. If you’re looking for a cost-effective, high-impact marketing solution, then flyer printing is it.

  • Raise Brand Awareness

In today’s day and age, most people hop online to find the products or services they need. There could be many people in your vicinity that need the solutions your business offers, but they simply aren’t aware of your company, and they might not be finding you online. A simple flyer campaign is a great way to introduce your company to more people and raise your brand awareness.

What Kind of Equipment Do Security Guards Need?

May 12, 2018

Did you know that the original Kyalami circuit was built in 1961 and hosted 18 rounds of the F1 World Championship from 1967 until 1985?

Security guards are a prominent feature in many parts of our country. Rising crime rates have led to businesses, residential complexes and homeowners investing in hiring security guards to protect themselves, their staff and their families.

If you have appointed security guards, then you will need to make sure that they have the right equipment for the job. Here’s a brief overview of what they will need:

  • Uniforms

Branded uniforms will help the staff and residents identify security guards. Not only will this help them spot any unauthorised people on the property, but it will also show them who they can turn to if they need help. The uniforms should be comfortable and have the word ‘security’ on them, as well as a logo if needed.

  • The right footwear

Security guards are on their feet for many hours of the day. You need to make sure that they are wearing comfortable footwear, which means quality shoes. If security guards are required on construction sites, then you may also have to invest in protective safety boots to protect them from safety hazards and dangers.

  • Tools

The type of work that the security guard does will impact the equipment and tools that you need to invest in. If they are working night shifts, then you will need a flashlight. You may also consider a belt that can hold a flashlight, pen, whistle or other items that they will have to have on hand.

Minuteman Press is a printing company in Kyalami that will help you with uniform design and branded Barron uniforms. Contact us for more information today.

Top Kitchen Safety Tips

April 12, 2018

Kyalami is the home of the magnificent Lipizzaner horses, that perform a weekly breathtaking routine to classical music. They are a favourite of many families who look forward to this spectacle held every Sunday

Both commercial and residential kitchens can be a dangerous place. Everything from open flames and sweltering hot oven plates to sharp knives and cutlery may pose serious health and safety risks. Here are a few top kitchen safety tips to keep you and others safe:

  • Kids and Pets Shouldn’t Be in The Kitchen

Kids and pets can easily become a distraction for people who are cooking. If you are trying to teach your child to cook, make sure you have age-appropriate recipes and that you teach him or her about safety in the kitchen. Also, make sure that you can give the child your full attention while you cook together.

  • Wear protective clothing

The right clothing will go a long way in saving you from serious injuries. Shoes, for example, are essential. Also avoid tops with long, loose-fitting sleeves. Remember that synthetic fabric can easily catch fire, so make sure the clothing you wear is appropriate for kitchen use. Hot pads are a must-have for anyone who will be moving pots, pans and bowls around the kitchen. Keep these close by and don’t be tempted to lift and move bowls with your bare hands.

  • Take Your Time and Work Methodically

Watching MasterChef can give the impression that your cooking should happen within a very tight deadline. Even if your family members are anxiously waiting to eat, don’t rush about the kitchen – this is when accidents happen. Whether you’re cutting vegetables or stirring a batter, take your time and give each task your focused attention.

Minuteman Press in Kyalami is a printing company that can give you the branded overalls and protective Barron clothing you need for the kitchen. Contact them for more information today.

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