Promote Products And Special Events Using Flyers

December 7, 2018

The versatility of the flyer enables you not only to advertise your latest products, but also to promote an upcoming special event. With the help of Minuteman Press, a reputable printing company in Pretoria CBD, you get both your flyer design and printing done by in-house professional designers.

Flyers Create Awareness With Direct Marketing

It can be hard to let people know about your latest event or show. Yes, there is the internet. But, with so many companies vying for the attention of the same target audience, sometimes your event can be lost in the piles of digital information that people are faced with every day. With flyers, you can create awareness in the community that is directly impacted by your event. And, what is more, is that the flyer can be used as a reminder by being put on the fridge or kept in a diary.

If you have not considered using flyers to promote your upcoming event, here are a few reasons why you should:

  • You Will Be In Direct Contact With Your Desired Audience:

Flyers can be dropped in mailboxes, placed on vehicle windshields, inserted into newspapers or handed out on the streets.

  • Flyers Provide People With A Real Experience:

This means that it cannot simply be scrolled past quickly –  as so many adverts are online. The individual will hold the flyer, read it and store the information.

  • Dual-Purpose Flyers:

You can make your flyers dual-purpose so that they offer the individual an incentive such as a discount or special offer.

  • Measure The Success Of Your Campaign:

You can use your flyers to measure the success of your campaign. Collect flyers as an entrance for your event and measure just how effective your efforts have been. This is a great way to see how you can improve on your marketing efforts in the future.

  • Grab The Attention Of Your Target Audience:

You can create an eye-catching flyer that grabs the attention of your target audience. By getting creative, you can get your audience interested and have them opt to attend your event instead of others on the same date.

Speak To A Professional Flyer Design & Printing Company In Pretoria CBD

Contact us at Minuteman Press in the Pretoria CBD, for professional flyer design and printing services for all kinds of events, products, promotions and more. Our design team is ever ready to get to work on designing the perfect flyer to get your message across and your event advertised.

Advantages of Mechanic Overalls for Your Workshop

November 7, 2018

Did you know that the town of Pretoria is often thought of as the quiet sister to nearby bustling Johannesburg?

Making a choice between overalls and pants as protective clothing for mechanics is not simply a matter of preference. Mechanics themselves know better as overalls offer more protection than pants and therefore tend to be preferred over pants. As a printing company helping businesses with branded Barron uniforms we have observed that overalls are more in demand for the following benefits among others:

Why Overalls Are Preferred As Protective Clothing In The Workshop

Grease, grime, oil and chemicals need to be contended with in the workshop. Mechanics must all work on the floor or crawl under vehicles to get things done. Below are a few top benefits of choosing overalls:

  • Overalls provide practical protection from shoulders to ankles in a one-piece unit.
  • Branded overalls turn mechanics into walking billboards for the business. They provide a great way for you to advertise your business and for your mechanics to feel part of a team (and proud of the brand).
  • The long sleeve overalls provide protection for the arms against fuel, chemicals and friction when having to work underneath vehicles.
  • Overalls are comfortable and cool to wear due to their design and loose fit. Many mechanics prefer a one-piece unit instead of having to wear pants, a belt and shirt.

Get Your Local Printing Company to Brand Your Mechanic’s Overalls

Minuteman Press, your printing company in Pretoria CBD, specialises in branded Barron protective clothing. Get in touch today to discuss the many benefits of branded overalls and how to arrange such branding for your business. Protective clothing that you choose for your workforce can serve a dual-purpose:

  • Enjoy the protective element, and
  • Utilise the advertising opportunity.

Bring your team together with branded overalls designed to benefit both your workforce and your business.

Contact Minuteman Press in Pretoria CBD today to learn more about branded Barron overalls and other promotional materials.

Do Employee Uniforms Benefit Your Business?

October 3, 2018

Did you know that jacaranda trees are no longer allowed to be planted in Pretoria because they are an invasive species?

Employee uniforms are preferred by some people but not favoured by others. Also, uniforms may not be suitable for every business.  Whatever the case may be there are definitely benefits that branded uniforms offer. Here are some of the benefits to consider:

  • Raise awareness about your brand

Having people wear your logo on a cap, t-shirt or another item while they are out-and-about will raise awareness about your brand. It also gives employees an opportunity to talk about their job and your business.

  • Stand out as professionals

According to a survey by J.D. Power and Associates, customers are more inclined to do business with employees who wear uniforms because:

  • They stand out as professional,
  • They are seen as being more knowledgeable, and
  • They are seen as being more competent.
  • Living, walking free advertising!

If you want your logo and company name on a billboard or in a trade publication, then you must pay for that space. With employees wearing your name and logo, you’ve a living, walking free advertising!

  • Helps to Improve Security

If you’ve a lot of people entering and exiting your place of business, then unwanted elements may able to easily trespass undetected. With branded uniforms, you will easily be able to spot someone who shouldn’t have access to a restricted area.

  • Employee Protection

Many uniform design companies offer protective clothing such as safety boots and anti-flammable jackets. If your employees are working in electrical environments, on construction sites or in another hazard prone environment, then it’s in your best interest to invest in the protective clothing they need to perform their jobs safely.

Contact Minuteman Press, a leading printing company in the Pretoria CBD that offers branded Barron uniforms.

The Changing Trends in Corporate Clothing

September 23, 2018

Did you know that Transvaal Museum in Pretoria, the country’s leading natural history museum, has been around since 1892 and has changed site a number of times?

You would think that ‘Trend forecasting’ is only a financial industry thing, but that’s not entirely true. The fact is, everyone from interior designers to fashion experts and product innovators can predict the future of their industries based on changes within the market. Here are a few trends in the corporate clothing market that you should take note of:

  • Changing Styles

In the past, corporate clothing was generally limited to golf shirts, t-shirts and caps. Companies are increasingly looking for ways to differentiate themselves from the competition, which means that corporate clothing manufacturers are vastly expanding their ranges. Some of the latest trending items include polo shirts, beanies, scarves and branded sportswear. If you are considering investing in branded Barron uniforms for your employees, be sure to take your time browsing through clothing catalogues before you make your decision. You will be amazed by the sheer number of options available on the market today!

  • Customised Options

While some employees will regard corporate clothing as a perk, others may not like the idea of wearing something that can be seen as a ‘uniform’. In this case, it’s great to be able to give employees options so that they can use their branded clothes as an opportunity to express their individuality. Instead of only having a few options in one colour, why not have a few different patterns and styles designed in various shades of your corporate colours. This will get employees involved in the creative process and give them a sense of ownership.

Minuteman Press is a printing company in Pretoria CBD that specialises in uniform design. Contact us today if you want to invest in a few show-stopping items that will boost the morale of employees and increase brand recognition.

Promotional Clothing is a Perfect Tool to Brand Your Business

August 22, 2018

It is said: “…Stand on the slope at the Union Buildings and look towards the Pretoria CBD (central business district) and you will get a real idea of the number of official and historical buildings in town”

Nothing has quite the same impact on how people see your business as corporate clothing. Whether you’re investing in t-shirts that are worn on certain occasions or corporate attire that is worn daily, there are many reasons why this can be the perfect branding exercise for your business. Here are just a few:

  • Gives that Professional Look

Enforcing a dress code in a workplace can be tough. Especially in places like South Africa, where people come from different cultures and are spread across various social economic levels. It is virtually impossible to prescribe to people what constitutes ‘appropriate work attire’. Branded uniforms put everyone on the same level and give your work environment a professional look.

  • Extend Your Brand Name

If people are wearing branded clothing with your company name and logo on it to work, then they’re undoubtedly wearing it when they’re out-and-about after office hours as well. Branded clothing can be a great conversation starter as people may wonder which company a person works for. This gives your employees an opportunity to talk about their jobs and their career goals. It also helps visitors identify your staff easily.

  • Excellent Corporate Gift Ideas

Clothes are great corporate gift ideas. You can have corporate clothing designed according to the image that you want your company to present and give these away to valuable clients as presents.

Contact Minuteman Press, a reputable printing company in Pretoria CBD that specialises in branded Barron clothing.

There is a Variety of Safety Shoe Types for Different Work Environments

July 22, 2018

Did you know that the statue of Paul Kruger in Church Square in Pretoria was commissioned by Sammy Marks, of Sammy Marks Museum fame?

In the not too distant past safety boots were considered very unattractive and uncomfortable to wear.  But this is no longer the case. Corporate clothing manufacturers have vastly upgraded the designs, look and feel of a number of safety boots to make sure they’re not only more comfortable than ever before, but also much better looking. Here’s a brief overview of the different types of safety shoes that are available:

  • Safety-Toed Shoes

People working in factories and other industrial environments are all too aware of the hazards that can arise from moving heavy equipment around. Safety-toed shoes have a special reinforced section that creates a hardened cap around the toe section of shoes.

  • Steel Insole Shoes

Shoes with steel insoles are used to keep a person’s foot stabilised. If for example, a person has to push pedals on an industrial lifting equipment, the steel insole shoes can prevent the foot from shifting. This will help to avoid joint and bone problems that may arise from having your foot angled and pressured in certain positions.

  • Electric Hazard Shoes

Some safety shoes have been designed to reduce the risk of an electric shock. Electrical hazards can pose many risks on site. So, if workers are moving between wiring, electrical devices and other high voltage equipment, then electric hazard shoes should be worn.

Regardless of the types of hazards in your work environment, you need to make sure that your workers are wearing the appropriate safety boots to help them perform their jobs safely. Minuteman Press is a printing company in the Pretoria CBD that can offer you a wide variety of branded Barron safety boots. Get in touch us to learn more today.

What to Do with Those Business Cards after an Event

June 21, 2018

Did you know that the Kruger House Museum in the Pretoria CBD is the last house in which President Paul Kruger was to live, between 1883 and 1901, before he left South Africa to go into exile in Europe?

After a conference, exhibition, client meeting or other networking events, many people are left with more business cards than they care to process. Some people you meet will immediately be categorised as potential business contacts. But what about all the industry contacts that you just know you won’t be doing business with soon?

Instead of leaving all these business cards in your car or stuffing them into a desk drawer, use this as a golden opportunity to start building your network. Here are some things you can do to help you make the most of this opportunity:

  • Google their name

A business card doesn’t really give you a lot of information. You may be surprised to discover that the person who came across as “average” is actually a well-respected person in the industry. Do a quick Google search to find out what’s being written about the person before you decide to discard the business card.

  • LinkedIn Search

LinkedIn is a great place to do a bit of research on a person. Here you can get a neat overview of someone’s work history and experience, where they studied, who their contacts in the industry are and what type of skills they are endorsed for by their peers.

  • Digitally Archive the Info and Reach Out

It’s tough to keep track of names and contacts. So, make sure you are capturing the information digitally. Also, be sure to reach out via email if it’s someone that you want to connect with in the future.

Ensure that your own business cards are memorable. Contact Minuteman Press, a leading printing company in Pretoria CBD for business card design and printing services today.

Top Tips on How to Use Flyers to Run a Successful Sale or Promotion

May 21, 2018

Did you know that the State Theatre and the Reserve Bank of South Africa with its famous office tower are some of the notable structures that dominate the skyline in Pretoria CBD?

As a printing company in Pretoria CBD, Minuteman Press helps many companies in the area to use flyers to give their sales or promotions a boost. Here are a few tips to make sure you make the most out of your flyer marketing campaign:

  • Carefully Craft Your Copy and Design

The wording on your flyers should be limited to the most essential information and it should include a clear call to action. The designs that you use must complement your brand and the sale (and it shouldn’t detract from the message on the flyer).

  • Consider Your Distribution Channels

Now that you have a high impact flyer designed and printed, consider how you are going to distribute these flyers. Keep the demographics, locations and travel patterns of your target audience in mind. If you are targeting gym-goers, for example, be sure to distribute your flyers at a gym. It might be worth hiring people to distribute your flyers for you.

  • Measure Results

To make sure you can determine the ROI of your flyer marketing campaign, you will have to establish measurable goals that you can track. One way to do this with flyer marketing is to tell people that they need to bring the flyers into your store when they enquire about your special or promotion. Another way is to use QR codes or coupon codes that you can keep track of. This way, you will know how successful your flyer campaign was in terms of conversions and sales.

If you are looking for a flyer printing company in your area, then contact Minuteman Press in Pretoria CBD today.

Equipment for Security Guards

April 21, 2018

Did you know that Pretoria (also known as Tshwane) was initially called Pretoria Philadelphia – which means “Pretoria of brotherly love”?

Security guards are a prominent feature in many parts of our country. Rising crime rates have led to businesses, residential complexes and home owners investing in hiring security guards to protect themselves, their staff and their families.

If you have appointed security guards, then you will need to make sure that they have the right equipment for the job. Here’s a brief overview of what they will need:

  • Uniforms

Branded uniforms will help the staff and residents identify security guards. Not only will this help them spot any unauthorised people on the property, but it will also show them who they can turn to if they need help. The uniforms should be comfortable and have the word ‘security’ on them, as well as a logo if needed.

  • The right footwear

Security guards are on their feet for many hours of the day. You need to make sure that they are wearing comfortable footwear, which means quality shoes. If security guards are required on construction sites, then you may also have to invest in protective safety boots to protect them from safety hazards and dangers.

  • Tools

The type of work that the security guard does will impact the equipment and tools that you need to invest in. If they are working night shifts, then you will need a flash light. You may also consider a belt that can hold a flash light, pen, whistle or other items that they will have to have on hand.

Minuteman Press is a printing company in Pretoria CBD that will help you with uniform design and branded Barron uniforms. Contact us for more information today.

Calendars: A Go-To Marketing Tool That Delivers Year-Round Results

March 21, 2018

Also known as Tshwane, Pretoria is situated about 50km to the north of Johannesburg. It is one of South Africa’s three capital cities and besides being the administrative capital it also boasts of several notable official and historical buildings.

Calendar printing is still something that many South African (and international) businesses are investing in. And for good reason! While technology continues to change how we communicate, schedule and plan, most people still have some type of printed calendar on their desks or walls because of the effectiveness of this tool.

Even with smart phones, apps and calendars that synch with our e-mail contacts, we still tend to stick to what works. The most effective digital tools simply can’t replace the printed calendar because it’s how people choose to mentally and logistically plan their days.

If you are a business looking for a high-impact, affordable and long-lasting way to market your brand, then consider a printed calendar. Minuteman Press in Pretoria CBD is a printing company that specialises in promotional calendar printing. Whether you are looking for a wall-mounted calendar, diaries, or another type of calendar, we can help you design and print the calendars.

Promotional calendars offer year-round benefits. Instead of something like a pen (which can run dry) or a brochure (which can easily be tossed into the dustbin after a promotion date has passed), this is something that your clients, potential clients and colleagues will be able to use throughout 2018. The best part is that you can get as fun and creative as you want. Showcase different products, funky team photos, relevant events and promotions or whatever you want in your custom designed calendars.

Contact Minuteman Press in Pretoria CBD for calendar printing today.

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