Colour envelope printing in Benoni: can you afford not to?

October 2, 2013 · Print This Article

Being involved in mail order marketing, you’ll know the importance of your marketing message standing out from the rest. Full colour envelope printing in Benoni can be the best way to achieve this! Just think about it:

You’ve spent hours, sometimes even days coming up with an effective, relevant and catchy marketing strategy and now it’s time to get that message out there. But how do you get the message noticed? At the end of the day, no matter how visually engaging and exciting the promotional material, if the envelope that contains it is not opened, all your efforts will have been in vain.

So, amongst the sea of dull promotional material flooding people’s mailboxes these days, how do you make sure that yours does not just go straight to the bin? Quite easily, actually: just carry jour marketing message to the envelope as well, in full colour and with a great design.

Here’s a breakdown of the benefits:

Firstly, imagine a potential customer who is holding a stack of mail. Now, if you made sure your envelope is colourful and visually striking, you have considerably increased the chances of him or her noticing your envelope first. Furthermore, if you incorporated the marketing message into the design printed on the envelope, even if he or she does not have the time to open it, your brand has reached the potential customer anyway!

Another benefit is that your target market will feel that you understand them and care about them enough to go to all that trouble just with the envelope, making them much more willing to engage with your message – and so your response rates are sure to increase.

With so much to choose from, including different sized envelopes and kinds of paper, as well as having access to highly skilled and experienced designers to help you out, you can’t afford not to embrace full colour envelope printing in Benoni as a standard feature of your mail order marketing campaigns. Contact us today!

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