Digital or offset printing – How they measure up

October 18, 2016 · Print This Article

Whether you need full colour printing or black and white copies, it is important to understand the difference between digital and offset printing so that you make the right decision for your business and your budget. Here are some of the different strengths and weaknesses for each printing method:

Offset Printing Strengths

  • Ideal for larger volume of prints in excess of 500
  • High image quality that can be printed on a wide range of printing surfaces
  • Capable of including specialised inks and printing techniques, like metallic ink

Offset Printing Weaknesses

  • When compared to Digital, Offset has the slowest time to print as it requires more labour for setup and specialized inks
  • Can result in higher print costs, especially for smaller batches

Digital Printing Strengths

  • Ideal for low volume printing, for runs that are smaller than 500 units
  • Capable of printing any customised content with consistent accuracy
  • Shorter turnaround time to print, due to less setup and maintenance

Digital Printing Weaknesses

  • May have size limitations
  • Quality not as refined as offset

A reputable printing company in Paarl should be able to assist you in evaluating which printing method is best for you. They will consider the quantity of prints you need, whether or not you want your prints on special paper or an unusual printing surface, colours that would like to include, turnaround time and customization. If they can provide you with a sample of your print, they usually will.

Minuteman Press in Paarl is one of the leading printing companies in Paarl and part of the Minuteman Press South Africa family. We are able to assist in evaluating which printing method is best-suited for you and your business, so that you get the best quality without breaking your budget. For more information on digital or offset printing solutions contact us today.