Follow These Business Card Design Tips to Boost Your Brand

July 24, 2018 · Print This Article

Did you know that the earliest public transport from Rivonia into Johannesburg was by donkey cart, and later by bus?

Just like you don’t light a candle and put it under a bushel, business cards aren’t something that should be printed and kept in your drawer or your car. As a business owner, entrepreneur or salesperson, going about your daily business – whether it’s a gym class, a networking event or a family gathering – means that you will often encounter potential clients. Here are a few business card design tips that will not only ensure you carry your business cards with you at all times but that you will be proud to give them to people:

  • Consider the Concept Carefully

While a business card is essentially a way to give people your contact information, it’s also a low-cost and high-impact way to introduce your corporate culture and brand. Consider the pictures that you choose (if you choose any), the textures, the font as well as the general look and feel. Talk to a graphic designer about either a minimalist or elegant look vs a fun and upbeat design option. Remember, your business card should reflect your personality and brand.

  • Choose the Size and Orientation

There is no reason why you should stick to the stock standard size and orientation. Most business cards are 84 mm by 55 mm, but you can make them smaller or larger depending on your goals. Just keep in mind that larger business cards may not be able to fit into a person’s wallet. Play around with landscape and portrait design options to come up with something memorable.

For more information, contact Minuteman Press, a printing company in Rivonia that can help you with business card design and business card printing.

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