Fresh ideas for modern catalogue design

March 12, 2012 · Print This Article

Despite the immense popularity of the Internet, many companies still value catalogues and as part of their direct marketing campaigns. These catalogues serve as marketing documents that can be passed on to existing clients as well as potential customers.

There are many articles and forums dedicated to designing and printing effective catalogues. However, in an increasingly competitive economy, companies need to pull out all the stops to separate themselves from the crowd and offer their customers something new and fresh. Here are a few ideas for designing a modern and fresh catalogue:

  • It’s all in the colour: This might be one of the most important aspects of the catalogue design that will determine whether your catalogue will grab the audience’s attention. It is really not worth skimping on this. Using different colours can give a new dimension to your catalogue and make it much more appealing and engaging for the customer to read.
  • Exciting product photos: As a change from the norm, you can hire a product photographer with a different edge. There are thousands of standard catalogues flitting through the market. Doing something spectacular or out of the ordinary with your catalogue product photos might just be the thing that separates your catalogue from the crowd.
  • Copy to match: The sales copy is an important part of any successful catalogue design. This does not mean it has to be stiff or formal. Hire a copywriter that can write your sales copy from a fresh and exciting perspective. It does not have to be entertaining per se, but offering your customers something different from what they are led to expect might leave them with a positive, remember able impression of your catalogue

For professional catalogue design and printing, contact Minuteman Press Nelspruit.

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