Full colour printing

May 6, 2011 · Print This Article

Full colour printing, for printing flyers brochures or other documents (such as posters, banners and flyers) uses the 4-colour printing process – also known as the CMYK printing process – to transfer the exact colours onto paper or other material.

CMYK shouldn’t be confused with the perfume. This acronym is used to collectively refer to the main colours (cyan, magenta, yellow and black) that are used to create the thousands of shades available in the full colour spectrum. The main benefit of the CMYK printing process is that the inks are mixed by a computer-controlled process. This automatic printing method ensures that all the colours are consistent and of high quality.

When to choose full colour printing?
It doesn’t matter if you are printing a blue-chip company’s annual report, a party invitation for friends or a thousand flyers – full colour printing is always a good idea. Here are some of the top two reasons why people choose full colour printing for most print jobs:

  • High resolution: If you went through the effort of taking pictures or sourcing pictures, make sure that your reader can see every detail that you see. Full colour printers are able to supply you with high definition results that grab attention.
  • Get noticed: If your brochures or flyers are going to be competing with other flyers (on a sales rack in a shop or in car windows), a full colour print is bound to be the one picked up and read by most people. These prints look professionally designed and portrays an image of quality, giving you a competitive advantage over other documents.

Minuteman Press is full colour printers in Fourways that specialises in quick turnaround times, excellent service and top quality prints. Contact Minuteman Press Fourways for full colour printing.

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