Full colour printing: A brief history

September 12, 2017 · Print This Article

Our visually driven society these days do not even flinch at the sight of colourful and attention grabbing posters, banners, pamphlets and other print media. Yet this was not always the case, as the history of colour printing shows. The short but interesting journey of full colour printing reflects not only a changing attitude to marketing styles and techniques, but also represents a shift in consumer attitude towards how a marketing campaign is executed. Most consumers will not give a bland looking black and white pamphlet the time of day, whereas they are more likely to respond to colourful media – a field in which Minuteman Press Krugersdorp specialises in.

The days before technologically advanced printing equipment

History relays that the earliest way to add colour to paper prints was by hand colouring. Luckily, it seems, we have progressed from this tedious art form. This form of colour printing was widely used across both Asia and Europe, even from as early as the 13th century according to the Chinese woodcuts, and in Europe from the 15th century. It continued being used until deep into the 19th century.

Most methods of early colour printing involved prints for each colour, and were laboriously performed by a separate print run for each page. Luckily for modern society, we have the splendid technological advancements of Minuteman Press Krugersdorp, at affordable and achievable prices.

Should you find yourself in need of full colour printers then look no further than Minuteman Press in Krugersdorp. Their services vary from catalogue printing, business cards design and printing, newsletters, brochures, booklets and presentation folders.  We’re here to help you with everything from designing work and colour advice to bulk printing services.

Contact us to find out more about full colour printing services in Krugersdorp.

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